Close-Up Consumer Insights

Who buys Close-Up?

A Close-Up consumer is generally very high income, African American, and upper middle age. Close-Up consumers are more likely to purchase Close-Up during larger pantry stocking trips. Brands such as Oral-B, Colgate, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Close-Up Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.88
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Close-Up Consumer Demographics

demographic
index
Female
101
Male
94
<24
77
25-34
72
35-44
100
45-54
142
55-64
95
65+
98
African American
152
Asian
98
Caucasian
97
Hispanic
111
demographic
index
Has Kids
95
No Kids
112
- $20k
101
$20k-40k
101
$40k-60k
103
$60k-80k
93
$80k-100k
114
$100k-125k
69
$125k +
119
No College
133
College
91
Adv. Degree
106

Understand Close-Up Consumer Behavior

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Close-Up Basket Affinity & Size

brand
basket affinity
Oral-B 12.1x
Colgate 10.3x
Crest 8.0x
Listerine 8.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
326

Where is Close-Up Purchased?

channels
index
Club
2
Dollar
1419
Drug
17
Food
38
Gas & Convenience
39
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
129
Credit
86
Debit
108
Food Stamps
32

When is Close-Up Purchased?

day of week
Sun
14.7%
Mon
12.2%
Tue
13.0%
Wed
11.0%
Thu
10.9%
Fri
15.7%
Sat
22.5%
time of day
Morning
14.0%
Noon
21.0%
Afternoon
34.9%
Evening
25.1%
Late
5.0%

Get More Close-Up Data

Contact us for the latest Close-Up consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Close-Up consumers switch to?

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Why do consumers stop buying Close-Up products?

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Which retailers do Close-Up shoppers prefer to shop at?

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What motivates consumers to try Close-Up products?

Research the Close-Up Target Market

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Who actually buys Close-Up? Do these consumers match the intended target market of Close-Up?

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What motivates the target market to purchase Close-Up?

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What other target market should Close-Up look at?

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Which other brands have a similar target market?

About Our Close-Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.