Close-Up Consumer Insights

Who buys Close-Up?

A Close-Up consumer is generally very high income, African American, and upper middle age. Close-Up consumers are more likely to purchase Close-Up during larger pantry stocking trips. Brands such as Oral-B, Colgate, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Close-Up Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Close-Up Consumer Demographics

demographic
index
Female
101
Male
94
<24
77
25-34
72
35-44
100
45-54
142
55-64
95
65+
98
African American
152
Asian
98
Caucasian
97
Hispanic
111
demographic
index
Has Kids
95
No Kids
112
- $20k
101
$20k-40k
101
$40k-60k
103
$60k-80k
93
$80k-100k
114
$100k-125k
69
$125k +
119
No College
133
College
91
Adv. Degree
106

Understand Close-Up Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Close-Up Basket Affinity & Size

brand
basket affinity
Oral-B 12.1x
Colgate 10.3x
Crest 8.0x
Listerine 8.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
326

Where is Close-Up Purchased?

channels
index
Club
2
Dollar
1419
Drug
17
Food
38
Gas & Convenience
39
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
129
Credit
86
Debit
108
Food Stamps
32

When is Close-Up Purchased?

day of week
Sun
14.7%
Mon
12.2%
Tue
13.0%
Wed
11.0%
Thu
10.9%
Fri
15.7%
Sat
22.5%
time of day
Morning
14.0%
Noon
21.0%
Afternoon
34.9%
Evening
25.1%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Close-Up consumers purchase?

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Why do Close-Up consumers try new brands?

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Where do Close-Up consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Close-Up Target Market

Arrow and target

Who actually buys Close-Up? Do these consumers match the intended target market of Close-Up?

Thought bubble

What motivates the target market to purchase Close-Up?

magnifying glass

What other target market should Close-Up look at?

venn diagram

Which other brands have a similar target market?

About Our Close-Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.