Close-Up Consumer Insights

Who buys Close-Up?

A Close-Up consumer is generally very high income, African American, and upper middle age. Close-Up consumers are more likely to purchase Close-Up during larger pantry stocking trips. Brands such as Oral-B, Colgate, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Close-Up Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.88
% of Basket $ (median)
5.0%
Total Basket $ (median)
$37.72

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Close-Up Consumer Demographics

demographic
index
Female
101
Male
94
<24
77
25-34
72
35-44
100
45-54
142
55-64
95
65+
98
African American
152
Asian
98
Caucasian
97
Hispanic
111
demographic
index
Has Kids
95
No Kids
112
- $20k
101
$20k-40k
101
$40k-60k
103
$60k-80k
93
$80k-100k
114
$100k-125k
69
$125k +
119
No College
133
College
91
Adv. Degree
106

Understand Close-Up Consumer Behavior

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Close-Up Basket Affinity & Size

brand
basket affinity
Oral-B 12.1x
Colgate 10.3x
Crest 8.0x
Listerine 8.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
326

Where is Close-Up Purchased?

channels
index
Club
2
Dollar
1419
Drug
17
Food
38
Gas & Convenience
39
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Hawaiian Punch 1.6x
Bar-S 1.6x

How Did They Pay?

method
index
Cash
129
Credit
86
Debit
108
Food Stamps
32

When is Close-Up Purchased?

day of week
Sun
14.7%
Mon
12.2%
Tue
13.0%
Wed
11.0%
Thu
10.9%
Fri
15.7%
Sat
22.5%
time of day
Morning
14.0%
Noon
21.0%
Afternoon
34.9%
Evening
25.1%
Late
5.0%

About Our Close-Up Consumer Insights

How do we know who buys Close-Up? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Close-Up consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.