Cloverhill Bakery Consumer Insights

Who buys Cloverhill Bakery?

A Cloverhill Bakery consumer is generally slightly higher income, African American, and upper middle age. Cloverhill Bakery consumers are more likely to purchase Cloverhill Bakery during larger pantry stocking trips. Brands such as Frito-Lay, Taylor Farms, and Planters also tend to be purchased in the same trip. Sample consumer insights data below.

Cloverhill Bakery Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.38
% of Basket $ (median)
7.0%
Total Basket $ (median)
$90.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cloverhill Bakery Consumer Demographics

demographic
index
Female
99
Male
107
<24
91
25-34
75
35-44
84
45-54
158
55-64
117
65+
112
African American
197
Asian
75
Caucasian
98
Hispanic
103
demographic
index
Has Kids
98
No Kids
104
- $20k
116
$20k-40k
117
$40k-60k
126
$60k-80k
90
$80k-100k
130
$100k-125k
61
$125k +
43
No College
151
College
95
Adv. Degree
62

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Cloverhill Bakery Basket Affinity & Size

brand
basket affinity
Frito-Lay 16.9x
Taylor Farms 10.4x
Planters 9.9x
Nestle Pure Life 8.5x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
197
Pantry Stocking (21+ Items)
269

Where is Cloverhill Bakery Purchased?

channels
index
Club
850
Dollar
4
Drug
0
Food
32
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Sunbeam 1.9x
Marlboro Gold Pack 1.9x
Maxwell House 1.8x

How Did They Pay?

method
index
Cash
125
Credit
84
Debit
99
Food Stamps
155

When is Cloverhill Bakery Purchased?

day of week
Sun
15.0%
Mon
13.0%
Tue
14.5%
Wed
13.0%
Thu
13.4%
Fri
15.5%
Sat
15.6%
time of day
Morning
22.8%
Noon
17.7%
Afternoon
37.3%
Evening
21.0%
Late
1.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cloverhill Bakery consumers purchase?

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Why do Cloverhill Bakery consumers try new brands?

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Where do Cloverhill Bakery consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cloverhill Bakery Target Market

Arrow and target

Who actually buys Cloverhill Bakery? Do these consumers match the intended target market of Cloverhill Bakery?

Thought bubble

What motivates the target market to purchase Cloverhill Bakery?

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What other target market should Cloverhill Bakery look at?

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Which other brands have a similar target market?

About Our Cloverhill Bakery Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.