CLR Consumer Insights

Who buys CLR?

A CLR consumer is generally very low income, African American, and older age. CLR consumers are more likely to purchase CLR during larger pantry stocking trips. Brands such as Clorox, Lysol, and Glade also tend to be purchased in the same trip. See sample consumer insights data below.

CLR Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.22
% of Basket $ (median)
9.2%
Total Basket $ (median)
$56.83

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

CLR Consumer Demographics

demographic
index
Female
96
Male
144
<24
69
25-34
102
35-44
96
45-54
103
55-64
124
65+
84
African American
141
Asian
89
Caucasian
101
Hispanic
77
demographic
index
Has Kids
91
No Kids
121
- $20k
132
$20k-40k
99
$40k-60k
103
$60k-80k
107
$80k-100k
104
$100k-125k
80
$125k +
80
No College
96
College
103
Adv. Degree
88

Understand CLR Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

CLR Basket Affinity & Size

brand
basket affinity
Clorox 10.8x
Lysol 8.5x
Glade 8.2x
Swiffer 6.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
317

Where is CLR Purchased?

channels
index
Club
1
Dollar
251
Drug
83
Food
28
Gas & Convenience
1
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Gold Peak 1.4x
Ro-Tel 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
108
Credit
106
Debit
95
Food Stamps
64

When is CLR Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.6%
Wed
12.6%
Thu
12.8%
Fri
15.0%
Sat
18.4%
time of day
Morning
17.3%
Noon
17.9%
Afternoon
32.4%
Evening
24.0%
Late
8.3%

About Our CLR Consumer Insights

How do we know who buys CLR? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the CLR consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.