CLR Consumer Insights

Who buys CLR? CLR consumers are generally very low income, African American, and older age. CLR consumers are more likely to purchase CLR during larger pantry stocking trips. Brands such as Clorox, Lysol, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

CLR Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.22
% of Basket $ (median)
9.2%
Total Basket $ (median)
$56.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

CLR Consumer Demographics

demographic
index
Female
96
Male
144
<24
69
25-34
102
35-44
96
45-54
103
55-64
124
65+
84
African American
141
Asian
89
Caucasian
101
Hispanic
77
demographic
index
Has Kids
91
No Kids
121
- $20k
132
$20k-40k
99
$40k-60k
103
$60k-80k
107
$80k-100k
104
$100k-125k
80
$125k +
80
No College
96
College
103
Adv. Degree
88

Understand CLR Consumer Behavior

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CLR Basket Affinity & Size

brand
basket affinity
Clorox 10.8x
Lysol 8.5x
Glade 8.2x
Swiffer 6.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
317

Where is CLR Purchased?

channels
index
Club
1
Dollar
251
Drug
83
Food
28
Gas & Convenience
1
Mass
176
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.5x
Gold Peak 1.4x
Ro-Tel 1.4x
Kelloggs Frosted Mini Wheat 1.4x

How Did They Pay?

method
index
Cash
108
Credit
106
Debit
95
Food Stamps
64

When is CLR Purchased?

day of week
Sun
16.1%
Mon
12.6%
Tue
12.6%
Wed
12.6%
Thu
12.8%
Fri
15.0%
Sat
18.4%
time of day
Morning
17.3%
Noon
17.9%
Afternoon
32.4%
Evening
24.0%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do CLR consumers purchase?

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Why do CLR consumers try new brands?

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Where do CLR consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the CLR Target Market

Arrow and target

Who actually buys CLR? Do these consumers match the intended target market of CLR?

Thought bubble

What motivates the target market to purchase CLR?

magnifying glass

What other target market should CLR look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us