C&H Consumer Insights

Who buys C&H? A C&H consumer is generally very low income, Asian, and adolescent age. C&H consumers are more likely to purchase C&H during larger pantry stocking trips. Brands such as Nestle, Oroweat, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

C&H Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.01

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

C&H Consumer Demographics

demographic
index
Female
99
Male
111
<24
140
25-34
103
35-44
97
45-54
88
55-64
110
65+
136
African American
61
Asian
285
Caucasian
76
Hispanic
145
demographic
index
Has Kids
99
No Kids
102
- $20k
133
$20k-40k
111
$40k-60k
101
$60k-80k
94
$80k-100k
92
$100k-125k
89
$125k +
90
No College
112
College
102
Adv. Degree
75

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C&H Basket Affinity & Size

brand
basket affinity
Nestle 5.5x
Oroweat 5.0x
Mccormick 4.7x
Skippy 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
385

Where is C&H Purchased?

channels
index
Club
284
Dollar
26
Drug
57
Food
112
Gas & Convenience
14
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.4x
Skippy 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
145
Credit
76
Debit
96
Food Stamps
147

When is C&H Purchased?

day of week
Sun
14.9%
Mon
14.6%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
15.9%
Sat
16.4%
time of day
Morning
16.1%
Noon
18.3%
Afternoon
34.7%
Evening
25.4%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do C&H consumers purchase?

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Why do C&H consumers try new brands?

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Where do C&H consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the C&H Target Market

Arrow and target

Who actually buys C&H? Do these consumers match the intended target market of C&H?

Thought bubble

What motivates the target market to purchase C&H?

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What other target market should C&H look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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