C&H Consumer Insights

Who buys C&H?

A C&H consumer is generally very low income, Asian, and adolescent age. C&H consumers are more likely to purchase C&H during larger pantry stocking trips. Brands such as Nestle, Oroweat, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

C&H Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.50
% of Basket $ (median)
4.5%
Total Basket $ (median)
$55.01

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

C&H Consumer Demographics

demographic
index
Female
99
Male
111
<24
140
25-34
103
35-44
97
45-54
88
55-64
110
65+
136
African American
61
Asian
285
Caucasian
76
Hispanic
145
demographic
index
Has Kids
99
No Kids
102
- $20k
133
$20k-40k
111
$40k-60k
101
$60k-80k
94
$80k-100k
92
$100k-125k
89
$125k +
90
No College
112
College
102
Adv. Degree
75

Understand C&H Consumer Behavior

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C&H Basket Affinity & Size

brand
basket affinity
Nestle 5.5x
Oroweat 5.0x
Mccormick 4.7x
Skippy 4.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
385

Where is C&H Purchased?

channels
index
Club
284
Dollar
26
Drug
57
Food
112
Gas & Convenience
14
Mass
62
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Taylor Farms 1.4x
Skippy 1.4x
Bar-S 1.4x

How Did They Pay?

method
index
Cash
145
Credit
76
Debit
96
Food Stamps
147

When is C&H Purchased?

day of week
Sun
14.9%
Mon
14.6%
Tue
12.9%
Wed
13.0%
Thu
12.2%
Fri
15.9%
Sat
16.4%
time of day
Morning
16.1%
Noon
18.3%
Afternoon
34.7%
Evening
25.4%
Late
5.4%

About Our C&H Consumer Insights

How do we know who buys C&H? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the C&H consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.