C&W Consumer Insights

Who buys C&W?

A C&W consumer is generally slightly higher income, Hispanic, and senior age. C&W consumers are more likely to purchase C&W during larger pantry stocking trips. Brands such as Birds Eye, Jennie-O, and Swanson also tend to be purchased in the same trip. See sample consumer insights data below.

C&W Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.64
% of Basket $ (median)
4.2%
Total Basket $ (median)
$63.02

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

C&W Consumer Demographics

demographic
index
Female
99
Male
110
<24
51
25-34
117
35-44
88
45-54
94
55-64
107
65+
194
African American
30
Asian
170
Caucasian
86
Hispanic
181
demographic
index
Has Kids
98
No Kids
104
- $20k
94
$20k-40k
97
$40k-60k
97
$60k-80k
104
$80k-100k
125
$100k-125k
76
$125k +
101
No College
120
College
102
Adv. Degree
65

Understand C&W Consumer Behavior

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C&W Basket Affinity & Size

brand
basket affinity
Birds Eye 15.9x
Jennie-O 7.7x
Swanson 7.2x
Purina Friskies 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
512

Where is C&W Purchased?

channels
index
Drug
0
Food
132
Gas & Convenience
0
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.6x
Taylor Farms 1.9x
Jennie-O 1.9x
Red Bull 1.8x

How Did They Pay?

method
index
Cash
183
Credit
65
Debit
89
Food Stamps
105

When is C&W Purchased?

day of week
Sun
16.3%
Mon
13.9%
Tue
15.0%
Wed
12.9%
Thu
11.2%
Fri
13.2%
Sat
17.4%
time of day
Morning
14.1%
Noon
16.4%
Afternoon
37.4%
Evening
25.7%
Late
6.4%

Get More C&W Data

Contact us for the latest C&W consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do C&W consumers switch to?

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Why do consumers stop buying C&W products?

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Which retailers do C&W shoppers prefer to shop at?

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What motivates consumers to try C&W products?

Research the C&W Target Market

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Who actually buys C&W? Do these consumers match the intended target market of C&W?

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What motivates the target market to purchase C&W?

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What other target market should C&W look at?

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Which other brands have a similar target market?

About Our C&W Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.