Coast (Cosmetics) Consumer Insights

Who buys Coast (Cosmetics)? Coast (Cosmetics) consumers are generally very low income, African American, and older age. Coast (Cosmetics) consumers are more likely to purchase Coast (Cosmetics) during larger pantry stocking trips. Brands such as Suave, Maruchan Ramen, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Coast (Cosmetics) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.47
% of Basket $ (median)
5.9%
Total Basket $ (median)
$58.88

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coast (Cosmetics) Consumer Demographics

demographic
index
Female
98
Male
115
<24
85
25-34
50
35-44
101
45-54
138
55-64
155
65+
151
African American
272
Asian
69
Caucasian
90
Hispanic
62
demographic
index
Has Kids
96
No Kids
109
- $20k
136
$20k-40k
98
$40k-60k
97
$60k-80k
112
$80k-100k
92
$100k-125k
99
$125k +
76
No College
121
College
99
Adv. Degree
79

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Coast (Cosmetics) Basket Affinity & Size

brand
basket affinity
Suave 9.7x
Maruchan Ramen 6.8x
Crest 5.4x
Angel Soft 5.4x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
352

Where is Coast (Cosmetics) Purchased?

channels
index
Beauty
17
Club
1
Dollar
649
Drug
152
Food
40
Gas & Convenience
2
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.8x
Marlboro 1.8x
Blue Bonnet 1.7x
Hawaiian Punch 1.6x

How Did They Pay?

method
index
Cash
129
Credit
88
Debit
105
Food Stamps
54

When is Coast (Cosmetics) Purchased?

day of week
Sun
15.5%
Mon
11.9%
Tue
11.2%
Wed
11.1%
Thu
10.7%
Fri
20.0%
Sat
19.6%
time of day
Morning
14.5%
Noon
15.2%
Afternoon
38.7%
Evening
24.5%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coast (Cosmetics) consumers purchase?

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Why do Coast (Cosmetics) consumers try new brands?

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Where do Coast (Cosmetics) consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coast (Cosmetics) Target Market

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Who actually buys Coast (Cosmetics)? Do these consumers match the intended target market of Coast (Cosmetics)?

Thought bubble

What motivates the target market to purchase Coast (Cosmetics)?

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What other target market should Coast (Cosmetics) look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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