Cobblestone Mill Consumer Insights

Who buys Cobblestone Mill? A Cobblestone Mill consumer is generally slightly lower income, African American, and older age. Cobblestone Mill consumers are more likely to purchase Cobblestone Mill during larger pantry stocking trips. Brands such as Borden, Sunny Meadow, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

Cobblestone Mill Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.9%
Total Basket $ (median)
$76.41

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cobblestone Mill Consumer Demographics

demographic
index
Female
99
Male
107
<24
88
25-34
97
35-44
94
45-54
104
55-64
131
65+
109
African American
125
Asian
39
Caucasian
110
Hispanic
61
demographic
index
Has Kids
98
No Kids
106
- $20k
116
$20k-40k
105
$40k-60k
119
$60k-80k
111
$80k-100k
93
$100k-125k
85
$125k +
58
No College
124
College
100
Adv. Degree
73

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Cobblestone Mill Basket Affinity & Size

brand
basket affinity
Borden 5.8x
Sunny Meadow 5.7x
Marketside 4.7x
Ore-Ida 4.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
468

Where is Cobblestone Mill Purchased?

channels
index
Club
7
Dollar
22
Drug
0
Food
61
Mass
171
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
Sunny Meadow 1.7x
Ro-Tel 1.7x
Natures Own 1.7x

How Did They Pay?

method
index
Cash
99
Credit
78
Debit
118
Food Stamps
148

When is Cobblestone Mill Purchased?

day of week
Sun
20.5%
Mon
14.4%
Tue
10.9%
Wed
10.8%
Thu
11.9%
Fri
13.3%
Sat
18.2%
time of day
Morning
14.6%
Noon
15.8%
Afternoon
33.7%
Evening
29.0%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cobblestone Mill consumers purchase?

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Why do Cobblestone Mill consumers try new brands?

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Where do Cobblestone Mill consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cobblestone Mill Target Market

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Who actually buys Cobblestone Mill? Do these consumers match the intended target market of Cobblestone Mill?

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What motivates the target market to purchase Cobblestone Mill?

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What other target market should Cobblestone Mill look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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