Coca-Cola Cherry Consumer Insights

Who buys Coca-Cola Cherry? Coca-Cola Cherry consumers are generally very low income, Caucasian, and young adult age. Coca-Cola Cherry consumers are more likely to purchase Coca-Cola Cherry during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and Coca-Cola Zero also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Cherry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.89
% of Basket $ (median)
8.8%
Total Basket $ (median)
$21.46

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coca-Cola Cherry Consumer Demographics

demographic
index
Female
99
Male
111
<24
117
25-34
133
35-44
101
45-54
68
55-64
72
65+
61
African American
92
Asian
67
Caucasian
107
Hispanic
72
demographic
index
Has Kids
102
No Kids
96
- $20k
135
$20k-40k
133
$40k-60k
122
$60k-80k
97
$80k-100k
79
$100k-125k
64
$125k +
59
No College
119
College
102
Adv. Degree
67

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Coca-Cola Cherry Basket Affinity & Size

brand
basket affinity
Sprite 10.3x
Dr. Pepper 6.1x
Coca-Cola Zero 4.9x
Diet Coke 4.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
248

Where is Coca-Cola Cherry Purchased?

channels
index
Club
10
Dollar
233
Drug
215
Food
121
Gas & Convenience
412
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
A&W 1.4x
Totino's Pizza Rolls 1.4x
Marlboro Gold Pack 1.4x

How Did They Pay?

method
index
Cash
116
Credit
88
Debit
95
Food Stamps
173

When is Coca-Cola Cherry Purchased?

day of week
Sun
16.4%
Mon
12.1%
Tue
12.1%
Wed
12.6%
Thu
13.2%
Fri
15.7%
Sat
17.8%
time of day
Morning
13.5%
Noon
14.9%
Afternoon
34.3%
Evening
29.6%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola Cherry consumers purchase?

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Why do Coca-Cola Cherry consumers try new brands?

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Where do Coca-Cola Cherry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Cherry Target Market

Arrow and target

Who actually buys Coca-Cola Cherry? Do these consumers match the intended target market of Coca-Cola Cherry?

Thought bubble

What motivates the target market to purchase Coca-Cola Cherry?

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What other target market should Coca-Cola Cherry look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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