Coca-Cola Vanilla Consumer Insights

Who buys Coca-Cola Vanilla? A Coca-Cola Vanilla consumer is generally very low income, Caucasian, and adolescent age. Coca-Cola Vanilla consumers are more likely to purchase Coca-Cola Vanilla during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Vanilla Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
10.0%
Total Basket $ (median)
$35.84

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coca-Cola Vanilla Consumer Demographics

demographic
index
Female
99
Male
110
<24
237
25-34
125
35-44
88
45-54
87
55-64
62
65+
102
African American
70
Asian
73
Caucasian
108
Hispanic
66
demographic
index
Has Kids
92
No Kids
117
- $20k
143
$20k-40k
138
$40k-60k
108
$60k-80k
98
$80k-100k
75
$100k-125k
79
$125k +
58
No College
110
College
102
Adv. Degree
79

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Coca-Cola Vanilla Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Dr. Pepper 5.0x
Smart Balance 4.7x
Diet Coke 4.6x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
283

Where is Coca-Cola Vanilla Purchased?

channels
index
Club
1
Dollar
28
Drug
131
Food
148
Gas & Convenience
353
Mass
77
regions
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What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Marlboro Gold Pack 1.6x
Gold Peak 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
111
Credit
89
Debit
96
Food Stamps
178

When is Coca-Cola Vanilla Purchased?

day of week
Sun
15.5%
Mon
13.1%
Tue
12.6%
Wed
12.3%
Thu
11.9%
Fri
16.6%
Sat
18.0%
time of day
Morning
13.5%
Noon
14.2%
Afternoon
32.0%
Evening
31.4%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola Vanilla consumers purchase?

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Why do Coca-Cola Vanilla consumers try new brands?

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Where do Coca-Cola Vanilla consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Vanilla Target Market

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Who actually buys Coca-Cola Vanilla? Do these consumers match the intended target market of Coca-Cola Vanilla?

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What motivates the target market to purchase Coca-Cola Vanilla?

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What other target market should Coca-Cola Vanilla look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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