Coca-Cola Vanilla Consumer Insights

Who buys Coca-Cola Vanilla?

A Coca-Cola Vanilla consumer is generally very low income, Caucasian, and adolescent age. Coca-Cola Vanilla consumers are more likely to purchase Coca-Cola Vanilla during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Vanilla Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
10.0%
Total Basket $ (median)
$35.84

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Vanilla Consumer Demographics

demographic
index
Female
99
Male
110
<24
237
25-34
125
35-44
88
45-54
87
55-64
62
65+
102
African American
70
Asian
73
Caucasian
108
Hispanic
66
demographic
index
Has Kids
92
No Kids
117
- $20k
143
$20k-40k
138
$40k-60k
108
$60k-80k
98
$80k-100k
75
$100k-125k
79
$125k +
58
No College
110
College
102
Adv. Degree
79

Understand Coca-Cola Vanilla Consumer Behavior

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Coca-Cola Vanilla Basket Affinity & Size

brand
basket affinity
Sprite 6.9x
Dr. Pepper 5.0x
Smart Balance 4.7x
Diet Coke 4.6x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
283

Where is Coca-Cola Vanilla Purchased?

channels
index
Club
1
Dollar
28
Drug
131
Food
148
Gas & Convenience
353
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.6x
Marlboro Gold Pack 1.6x
Gold Peak 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
111
Credit
89
Debit
96
Food Stamps
178

When is Coca-Cola Vanilla Purchased?

day of week
Sun
15.5%
Mon
13.1%
Tue
12.6%
Wed
12.3%
Thu
11.9%
Fri
16.6%
Sat
18.0%
time of day
Morning
13.5%
Noon
14.2%
Afternoon
32.0%
Evening
31.4%
Late
8.9%

About Our Coca-Cola Vanilla Consumer Insights

How do we know who buys Coca-Cola Vanilla? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coca-Cola Vanilla consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.