Coca-Cola Consumer Insights

Who buys Coca-Cola? A Coca-Cola consumer is generally median income, Caucasian, and senior age. Coca-Cola consumers are more likely to purchase Coca-Cola during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and 7Up also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$31.70

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coca-Cola Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
87
35-44
97
45-54
115
55-64
119
65+
121
African American
55
Asian
80
Caucasian
106
Hispanic
95
demographic
index
Has Kids
94
No Kids
114
- $20k
103
$20k-40k
101
$40k-60k
98
$60k-80k
105
$80k-100k
97
$100k-125k
100
$125k +
96
No College
112
College
98
Adv. Degree
97

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Coca-Cola Basket Affinity & Size

brand
basket affinity
Sprite 11.3x
Dr. Pepper 5.3x
7Up 3.6x
A&W 3.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
262

Where is Coca-Cola Purchased?

channels
index
Beauty
2
Club
61
Dollar
171
Drug
154
Food
132
Gas & Convenience
181
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.1x
Sprite 1.1x
Red Bull 1.1x
Monster Energy 1.1x

How Did They Pay?

method
index
Cash
116
Credit
95
Debit
97
Food Stamps
105

When is Coca-Cola Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.3%
Wed
12.6%
Thu
12.5%
Fri
16.0%
Sat
17.7%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
34.4%
Evening
27.1%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola consumers purchase?

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Why do Coca-Cola consumers try new brands?

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Where do Coca-Cola consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Target Market

Arrow and target

Who actually buys Coca-Cola? Do these consumers match the intended target market of Coca-Cola?

Thought bubble

What motivates the target market to purchase Coca-Cola?

magnifying glass

What other target market should Coca-Cola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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