Coca-Cola Consumer Insights

Who buys Coca-Cola?

A Coca-Cola consumer is generally median income, Caucasian, and senior age. Coca-Cola consumers are more likely to purchase Coca-Cola during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and 7Up also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$31.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
87
35-44
97
45-54
115
55-64
119
65+
121
African American
55
Asian
80
Caucasian
106
Hispanic
95
demographic
index
Has Kids
94
No Kids
114
- $20k
103
$20k-40k
101
$40k-60k
98
$60k-80k
105
$80k-100k
97
$100k-125k
100
$125k +
96
No College
112
College
98
Adv. Degree
97

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Coca-Cola Basket Affinity & Size

brand
basket affinity
Sprite 11.3x
Dr. Pepper 5.3x
7Up 3.6x
A&W 3.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
262

Where is Coca-Cola Purchased?

channels
index
Beauty
2
Club
61
Dollar
171
Drug
154
Food
132
Gas & Convenience
181
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.1x
Sprite 1.1x
Red Bull 1.1x
Monster Energy 1.1x

How Did They Pay?

method
index
Cash
116
Credit
95
Debit
97
Food Stamps
105

When is Coca-Cola Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.3%
Wed
12.6%
Thu
12.5%
Fri
16.0%
Sat
17.7%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
34.4%
Evening
27.1%
Late
6.2%

Get More Coca-Cola Data

Contact us for the latest Coca-Cola consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Coca-Cola consumers switch to?

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Why do consumers stop buying Coca-Cola products?

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Which retailers do Coca-Cola shoppers prefer to shop at?

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What motivates consumers to try Coca-Cola products?

Research the Coca-Cola Target Market

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Who actually buys Coca-Cola? Do these consumers match the intended target market of Coca-Cola?

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What motivates the target market to purchase Coca-Cola?

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What other target market should Coca-Cola look at?

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Which other brands have a similar target market?

About Our Coca-Cola Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.