Coca-Cola Consumer Insights

Who buys Coca-Cola?

A Coca-Cola consumer is generally median income, Caucasian, and senior age. Coca-Cola consumers are more likely to purchase Coca-Cola during larger pantry stocking trips. Brands such as Sprite, Dr. Pepper, and 7Up also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.5%
Total Basket $ (median)
$31.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
87
35-44
97
45-54
115
55-64
119
65+
121
African American
55
Asian
80
Caucasian
106
Hispanic
95
demographic
index
Has Kids
94
No Kids
114
- $20k
103
$20k-40k
101
$40k-60k
98
$60k-80k
105
$80k-100k
97
$100k-125k
100
$125k +
96
No College
112
College
98
Adv. Degree
97

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Coca-Cola Basket Affinity & Size

brand
basket affinity
Sprite 11.3x
Dr. Pepper 5.3x
7Up 3.6x
A&W 3.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
262

Where is Coca-Cola Purchased?

channels
index
Beauty
2
Club
61
Dollar
171
Drug
154
Food
132
Gas & Convenience
181
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arizona (Beverage) 1.1x
Sprite 1.1x
Red Bull 1.1x
Monster Energy 1.1x

How Did They Pay?

method
index
Cash
116
Credit
95
Debit
97
Food Stamps
105

When is Coca-Cola Purchased?

day of week
Sun
16.3%
Mon
12.6%
Tue
12.3%
Wed
12.6%
Thu
12.5%
Fri
16.0%
Sat
17.7%
time of day
Morning
15.5%
Noon
16.8%
Afternoon
34.4%
Evening
27.1%
Late
6.2%

About Our Coca-Cola Consumer Insights

How do we know who buys Coca-Cola? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coca-Cola consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.