Coca-Cola Cherry Zero Consumer Insights

Who buys Coca-Cola Cherry Zero? Coca-Cola Cherry Zero consumers are generally higher income, Caucasian, and senior age. Coca-Cola Cherry Zero consumers are more likely to purchase Coca-Cola Cherry Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Coke, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Cherry Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.34
% of Basket $ (median)
9.0%
Total Basket $ (median)
$37.10

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  • Behavioral data
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  • Recent demographic data

Coca-Cola Cherry Zero Consumer Demographics

demographic
index
Female
95
Male
153
<24
79
25-34
98
35-44
108
45-54
95
55-64
83
65+
116
African American
39
Asian
61
Caucasian
114
Hispanic
51
demographic
index
Has Kids
93
No Kids
116
- $20k
61
$20k-40k
75
$40k-60k
104
$60k-80k
103
$80k-100k
95
$100k-125k
130
$125k +
124
No College
66
College
104
Adv. Degree
123

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Coca-Cola Cherry Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 21.6x
Diet Coke 7.7x
Diet Dr Pepper 7.3x
Diet Mountain Dew 5.9x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
313

Where is Coca-Cola Cherry Zero Purchased?

channels
index
Club
1
Dollar
9
Drug
176
Food
145
Gas & Convenience
318
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.4x
Diet Dr Pepper 2.1x
Diet Mountain Dew 1.9x
Diet Pepsi 1.5x

How Did They Pay?

method
index
Cash
90
Credit
118
Debit
94
Food Stamps
53

When is Coca-Cola Cherry Zero Purchased?

day of week
Sun
18.2%
Mon
12.2%
Tue
12.2%
Wed
12.4%
Thu
11.4%
Fri
15.6%
Sat
17.9%
time of day
Morning
15.4%
Noon
17.0%
Afternoon
34.3%
Evening
26.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola Cherry Zero consumers purchase?

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Why do Coca-Cola Cherry Zero consumers try new brands?

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Where do Coca-Cola Cherry Zero consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Cherry Zero Target Market

Arrow and target

Who actually buys Coca-Cola Cherry Zero? Do these consumers match the intended target market of Coca-Cola Cherry Zero?

Thought bubble

What motivates the target market to purchase Coca-Cola Cherry Zero?

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What other target market should Coca-Cola Cherry Zero look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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