Coca-Cola Vanilla Zero Consumer Insights

Who buys Coca-Cola Vanilla Zero? Coca-Cola Vanilla Zero consumers are generally median income, Caucasian, and adolescent age. Coca-Cola Vanilla Zero consumers are more likely to purchase Coca-Cola Vanilla Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Dr Pepper, and Diet Coke also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Vanilla Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.79
% of Basket $ (median)
8.2%
Total Basket $ (median)
$58.25

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  • Recent demographic data

Coca-Cola Vanilla Zero Consumer Demographics

demographic
index
Female
95
Male
149
<24
259
25-34
100
35-44
85
45-54
91
55-64
99
65+
214
African American
24
Asian
40
Caucasian
115
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
76
$20k-40k
105
$40k-60k
94
$60k-80k
137
$80k-100k
76
$100k-125k
102
$125k +
86
No College
80
College
102
Adv. Degree
116

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Coca-Cola Vanilla Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 20.0x
Diet Dr Pepper 8.4x
Diet Coke 7.6x
Weight Watchers Smart Ones 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
414

Where is Coca-Cola Vanilla Zero Purchased?

channels
index
Club
1
Drug
31
Food
195
Gas & Convenience
6
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.7x
Diet Dr Pepper 2.2x
Diet Mountain Dew 1.8x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
121
Credit
111
Debit
84
Food Stamps
68

When is Coca-Cola Vanilla Zero Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
11.5%
Wed
13.3%
Thu
10.5%
Fri
15.6%
Sat
19.9%
time of day
Morning
13.0%
Noon
16.4%
Afternoon
35.4%
Evening
27.4%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola Vanilla Zero consumers purchase?

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Why do Coca-Cola Vanilla Zero consumers try new brands?

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Where do Coca-Cola Vanilla Zero consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Vanilla Zero Target Market

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Who actually buys Coca-Cola Vanilla Zero? Do these consumers match the intended target market of Coca-Cola Vanilla Zero?

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What motivates the target market to purchase Coca-Cola Vanilla Zero?

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What other target market should Coca-Cola Vanilla Zero look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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