Coca-Cola Vanilla Zero Consumer Insights

Who buys Coca-Cola Vanilla Zero?

A Coca-Cola Vanilla Zero consumer is generally median income, Caucasian, and adolescent age. Coca-Cola Vanilla Zero consumers are more likely to purchase Coca-Cola Vanilla Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Dr Pepper, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Vanilla Zero Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.79
% of Basket $ (median)
8.2%
Total Basket $ (median)
$58.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Vanilla Zero Consumer Demographics

demographic
index
Female
95
Male
149
<24
259
25-34
100
35-44
85
45-54
91
55-64
99
65+
214
African American
24
Asian
40
Caucasian
115
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
76
$20k-40k
105
$40k-60k
94
$60k-80k
137
$80k-100k
76
$100k-125k
102
$125k +
86
No College
80
College
102
Adv. Degree
116

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Coca-Cola Vanilla Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 20.0x
Diet Dr Pepper 8.4x
Diet Coke 7.6x
Weight Watchers Smart Ones 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
414

Where is Coca-Cola Vanilla Zero Purchased?

channels
index
Club
1
Drug
31
Food
195
Gas & Convenience
6
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.7x
Diet Dr Pepper 2.2x
Diet Mountain Dew 1.8x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
121
Credit
111
Debit
84
Food Stamps
68

When is Coca-Cola Vanilla Zero Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
11.5%
Wed
13.3%
Thu
10.5%
Fri
15.6%
Sat
19.9%
time of day
Morning
13.0%
Noon
16.4%
Afternoon
35.4%
Evening
27.4%
Late
7.9%

Get More Coca-Cola Vanilla Zero Data

Contact us for the latest Coca-Cola Vanilla Zero consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Coca-Cola Vanilla Zero consumers switch to?

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Why do consumers stop buying Coca-Cola Vanilla Zero products?

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Which retailers do Coca-Cola Vanilla Zero shoppers prefer to shop at?

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What motivates consumers to try Coca-Cola Vanilla Zero products?

Research the Coca-Cola Vanilla Zero Target Market

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Who actually buys Coca-Cola Vanilla Zero? Do these consumers match the intended target market of Coca-Cola Vanilla Zero?

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What motivates the target market to buy Coca-Cola Vanilla Zero?

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What other target market should Coca-Cola Vanilla Zero look at?

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Which other brands have a similar target market?

About Our Coca-Cola Vanilla Zero Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.