Coca-Cola Vanilla Zero Consumer Insights

Who buys Coca-Cola Vanilla Zero?

A Coca-Cola Vanilla Zero consumer is generally median income, Caucasian, and adolescent age. Coca-Cola Vanilla Zero consumers are more likely to purchase Coca-Cola Vanilla Zero during larger pantry stocking trips. Brands such as Coca-Cola Zero, Diet Dr Pepper, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Vanilla Zero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.79
% of Basket $ (median)
8.2%
Total Basket $ (median)
$58.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Vanilla Zero Consumer Demographics

demographic
index
Female
95
Male
149
<24
259
25-34
100
35-44
85
45-54
91
55-64
99
65+
214
African American
24
Asian
40
Caucasian
115
Hispanic
52
demographic
index
Has Kids
83
No Kids
139
- $20k
76
$20k-40k
105
$40k-60k
94
$60k-80k
137
$80k-100k
76
$100k-125k
102
$125k +
86
No College
80
College
102
Adv. Degree
116

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Coca-Cola Vanilla Zero Basket Affinity & Size

brand
basket affinity
Coca-Cola Zero 20.0x
Diet Dr Pepper 8.4x
Diet Coke 7.6x
Weight Watchers Smart Ones 7.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
414

Where is Coca-Cola Vanilla Zero Purchased?

channels
index
Club
1
Drug
31
Food
195
Gas & Convenience
6
Mass
70
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.7x
Diet Dr Pepper 2.2x
Diet Mountain Dew 1.8x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
121
Credit
111
Debit
84
Food Stamps
68

When is Coca-Cola Vanilla Zero Purchased?

day of week
Sun
16.3%
Mon
12.9%
Tue
11.5%
Wed
13.3%
Thu
10.5%
Fri
15.6%
Sat
19.9%
time of day
Morning
13.0%
Noon
16.4%
Afternoon
35.4%
Evening
27.4%
Late
7.9%

About Our Coca-Cola Vanilla Zero Consumer Insights

How do we know who buys Coca-Cola Vanilla Zero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coca-Cola Vanilla Zero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.