Coca-Cola Zero Consumer Insights

Who buys Coca-Cola Zero? Coca-Cola Zero consumers are generally higher income, Caucasian, and older age. Coca-Cola Zero consumers are more likely to purchase Coca-Cola Zero during larger pantry stocking trips. Brands such as Sprite, Diet Dr Pepper, and Diet Coke also tend to be purchased in the same trip. Sample consumer insights data below.

Coca-Cola Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.5%
Total Basket $ (median)
$35.36

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coca-Cola Zero Consumer Demographics

demographic
index
Female
96
Male
138
<24
79
25-34
74
35-44
102
45-54
118
55-64
134
65+
115
African American
43
Asian
61
Caucasian
110
Hispanic
77
demographic
index
Has Kids
90
No Kids
123
- $20k
71
$20k-40k
80
$40k-60k
91
$60k-80k
110
$80k-100k
107
$100k-125k
124
$125k +
115
No College
88
College
99
Adv. Degree
120

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Coca-Cola Zero Basket Affinity & Size

brand
basket affinity
Sprite 6.4x
Diet Dr Pepper 6.3x
Diet Coke 5.8x
Diet Mountain Dew 4.3x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
281

Where is Coca-Cola Zero Purchased?

channels
index
Beauty
1
Club
46
Dollar
137
Drug
135
Food
136
Gas & Convenience
148
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Diet Mountain Dew 1.5x
Diet Pepsi 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
104
Food Stamps
57

When is Coca-Cola Zero Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
12.1%
Wed
12.4%
Thu
12.1%
Fri
16.0%
Sat
17.7%
time of day
Morning
15.0%
Noon
17.5%
Afternoon
34.1%
Evening
27.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coca-Cola Zero consumers purchase?

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Why do Coca-Cola Zero consumers try new brands?

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Where do Coca-Cola Zero consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coca-Cola Zero Target Market

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Who actually buys Coca-Cola Zero? Do these consumers match the intended target market of Coca-Cola Zero?

Thought bubble

What motivates the target market to purchase Coca-Cola Zero?

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What other target market should Coca-Cola Zero look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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