Coca-Cola Zero Consumer Insights

Who buys Coca-Cola Zero?

A Coca-Cola Zero consumer is generally higher income, Caucasian, and older age. Coca-Cola Zero consumers are more likely to purchase Coca-Cola Zero during larger pantry stocking trips. Brands such as Sprite, Diet Dr Pepper, and Diet Coke also tend to be purchased in the same trip. See sample consumer insights data below.

Coca-Cola Zero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
8.5%
Total Basket $ (median)
$35.36

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coca-Cola Zero Consumer Demographics

demographic
index
Female
96
Male
138
<24
79
25-34
74
35-44
102
45-54
118
55-64
134
65+
115
African American
43
Asian
61
Caucasian
110
Hispanic
77
demographic
index
Has Kids
90
No Kids
123
- $20k
71
$20k-40k
80
$40k-60k
91
$60k-80k
110
$80k-100k
107
$100k-125k
124
$125k +
115
No College
88
College
99
Adv. Degree
120

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Coca-Cola Zero Basket Affinity & Size

brand
basket affinity
Sprite 6.4x
Diet Dr Pepper 6.3x
Diet Coke 5.8x
Diet Mountain Dew 4.3x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
281

Where is Coca-Cola Zero Purchased?

channels
index
Beauty
1
Club
46
Dollar
137
Drug
135
Food
136
Gas & Convenience
148
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Diet Mountain Dew 1.5x
Diet Pepsi 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
95
Credit
106
Debit
104
Food Stamps
57

When is Coca-Cola Zero Purchased?

day of week
Sun
17.1%
Mon
12.5%
Tue
12.1%
Wed
12.4%
Thu
12.1%
Fri
16.0%
Sat
17.7%
time of day
Morning
15.0%
Noon
17.5%
Afternoon
34.1%
Evening
27.3%
Late
6.1%

About Our Coca-Cola Zero Consumer Insights

How do we know who buys Coca-Cola Zero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coca-Cola Zero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.