Cocoa Krispies Consumer Insights

Who buys Cocoa Krispies?

A Cocoa Krispies consumer is generally higher income, Hispanic, and lower middle age. Cocoa Krispies consumers are more likely to purchase Cocoa Krispies during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Cocoa Krispies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.31

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cocoa Krispies Consumer Demographics

demographic
index
Female
102
Male
83
<24
99
25-34
93
35-44
112
45-54
103
55-64
78
65+
33
African American
73
Asian
66
Caucasian
98
Hispanic
155
demographic
index
Has Kids
113
No Kids
71
- $20k
99
$20k-40k
106
$40k-60k
102
$60k-80k
99
$80k-100k
94
$100k-125k
109
$125k +
88
No College
108
College
100
Adv. Degree
92

Understand Cocoa Krispies Consumer Behavior

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Cocoa Krispies Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
460

Where is Cocoa Krispies Purchased?

channels
index
Club
5
Dollar
125
Drug
93
Food
140
Gas & Convenience
9
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Kelloggs Frosted Flakes 1.7x
Kelloggs Froot Loops 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
118
Credit
87
Debit
95
Food Stamps
162

When is Cocoa Krispies Purchased?

day of week
Sun
19.3%
Mon
13.2%
Tue
12.5%
Wed
12.1%
Thu
11.6%
Fri
14.4%
Sat
16.9%
time of day
Morning
15.7%
Noon
14.2%
Afternoon
31.3%
Evening
30.6%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cocoa Krispies consumers purchase?

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Why do Cocoa Krispies consumers try new brands?

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Where do Cocoa Krispies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cocoa Krispies Target Market

Arrow and target

Who actually buys Cocoa Krispies? Do these consumers match the intended target market of Cocoa Krispies?

Thought bubble

What motivates the target market to purchase Cocoa Krispies?

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What other target market should Cocoa Krispies look at?

venn diagram

Which other brands have a similar target market?

About Our Cocoa Krispies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.