Cocoa Krispies Consumer Insights

Who buys Cocoa Krispies?

A Cocoa Krispies consumer is generally higher income, Hispanic, and lower middle age. Cocoa Krispies consumers are more likely to purchase Cocoa Krispies during larger pantry stocking trips. Brands such as Kelloggs Froot Loops, Kelloggs Frosted Flakes, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Cocoa Krispies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
5.1%
Total Basket $ (median)
$58.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cocoa Krispies Consumer Demographics

demographic
index
Female
102
Male
83
<24
99
25-34
93
35-44
112
45-54
103
55-64
78
65+
33
African American
73
Asian
66
Caucasian
98
Hispanic
155
demographic
index
Has Kids
113
No Kids
71
- $20k
99
$20k-40k
106
$40k-60k
102
$60k-80k
99
$80k-100k
94
$100k-125k
109
$125k +
88
No College
108
College
100
Adv. Degree
92

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Cocoa Krispies Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
460

Where is Cocoa Krispies Purchased?

channels
index
Club
5
Dollar
125
Drug
93
Food
140
Gas & Convenience
9
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.7x
Kelloggs Frosted Flakes 1.7x
Kelloggs Froot Loops 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
118
Credit
87
Debit
95
Food Stamps
162

When is Cocoa Krispies Purchased?

day of week
Sun
19.3%
Mon
13.2%
Tue
12.5%
Wed
12.1%
Thu
11.6%
Fri
14.4%
Sat
16.9%
time of day
Morning
15.7%
Noon
14.2%
Afternoon
31.3%
Evening
30.6%
Late
8.3%

About Our Cocoa Krispies Consumer Insights

How do we know who buys Cocoa Krispies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cocoa Krispies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.