Coffee-mate Consumer Insights

Who buys Coffee-mate?

A Coffee-mate consumer is generally slightly higher income, Hispanic, and older age. Coffee-mate consumers are more likely to purchase Coffee-mate during larger pantry stocking trips. Brands such as Maxwell House, Dannon Danimals, and International Delight also tend to be purchased in the same trip. See sample consumer insights data below.

Coffee-mate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.0%
Total Basket $ (median)
$61.60

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coffee-mate Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
91
35-44
99
45-54
109
55-64
116
65+
107
African American
55
Asian
99
Caucasian
101
Hispanic
107
demographic
index
Has Kids
98
No Kids
104
- $20k
94
$20k-40k
101
$40k-60k
99
$60k-80k
100
$80k-100k
104
$100k-125k
100
$125k +
98
No College
107
College
101
Adv. Degree
88

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Coffee-mate Basket Affinity & Size

brand
basket affinity
Maxwell House 4.1x
Dannon Danimals 3.7x
International Delight 3.2x
Yoplait Go-Gurt 3.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
407

Where is Coffee-mate Purchased?

channels
index
Beauty
0
Club
83
Dollar
64
Drug
27
Food
133
Gas & Convenience
11
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Bud Light 1.2x
Maxwell House 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
109
Credit
92
Debit
103
Food Stamps
112

When is Coffee-mate Purchased?

day of week
Sun
18.2%
Mon
13.9%
Tue
12.5%
Wed
12.3%
Thu
12.0%
Fri
14.5%
Sat
16.7%
time of day
Morning
16.0%
Noon
16.7%
Afternoon
34.2%
Evening
27.0%
Late
6.2%

Get More Coffee-mate Data

Contact us for the latest Coffee-mate consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Coffee-mate consumers switch to?

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Why do consumers stop buying Coffee-mate products?

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Which retailers do Coffee-mate shoppers prefer to shop at?

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What motivates consumers to try Coffee-mate products?

Research the Coffee-mate Target Market

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Who actually buys Coffee-mate? Do these consumers match the intended target market of Coffee-mate?

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What motivates the target market to purchase Coffee-mate?

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What other target market should Coffee-mate look at?

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Which other brands have a similar target market?

About Our Coffee-mate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.