Coffee-mate Consumer Insights

Who buys Coffee-mate? Coffee-mate consumers are generally slightly higher income, Hispanic, and older age. Coffee-mate consumers are more likely to purchase Coffee-mate during larger pantry stocking trips. Brands such as Maxwell House, Dannon Danimals, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Coffee-mate Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.69
% of Basket $ (median)
6.0%
Total Basket $ (median)
$61.60

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coffee-mate Consumer Demographics

demographic
index
Female
100
Male
99
<24
81
25-34
91
35-44
99
45-54
109
55-64
116
65+
107
African American
55
Asian
99
Caucasian
101
Hispanic
107
demographic
index
Has Kids
98
No Kids
104
- $20k
94
$20k-40k
101
$40k-60k
99
$60k-80k
100
$80k-100k
104
$100k-125k
100
$125k +
98
No College
107
College
101
Adv. Degree
88

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Coffee-mate Basket Affinity & Size

brand
basket affinity
Maxwell House 4.1x
Dannon Danimals 3.7x
International Delight 3.2x
Yoplait Go-Gurt 3.1x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
407

Where is Coffee-mate Purchased?

channels
index
Beauty
0
Club
83
Dollar
64
Drug
27
Food
133
Gas & Convenience
11
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.4x
Bud Light 1.2x
Maxwell House 1.2x
Yoplait Light 1.1x

How Did They Pay?

method
index
Cash
109
Credit
92
Debit
103
Food Stamps
112

When is Coffee-mate Purchased?

day of week
Sun
18.2%
Mon
13.9%
Tue
12.5%
Wed
12.3%
Thu
12.0%
Fri
14.5%
Sat
16.7%
time of day
Morning
16.0%
Noon
16.7%
Afternoon
34.2%
Evening
27.0%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coffee-mate consumers purchase?

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Why do Coffee-mate consumers try new brands?

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Where do Coffee-mate consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coffee-mate Target Market

Arrow and target

Who actually buys Coffee-mate? Do these consumers match the intended target market of Coffee-mate?

Thought bubble

What motivates the target market to purchase Coffee-mate?

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What other target market should Coffee-mate look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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