Coke Life Consumer Insights

Who buys Coke Life?

A Coke Life consumer is generally very low income, Hispanic, and adolescent age. Coke Life consumers are more likely to purchase Coke Life during larger pantry stocking trips. Brands such as Jack Link's, Aquafina, and Coca-Cola Zero also tend to be purchased in the same trip. See sample consumer insights data below.

Coke Life Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
9.0%
Total Basket $ (median)
$33.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coke Life Consumer Demographics

demographic
index
Female
92
Male
182
<24
187
25-34
72
35-44
107
45-54
110
55-64
88
65+
150
African American
86
Asian
87
Caucasian
100
Hispanic
111
demographic
index
Has Kids
90
No Kids
122
- $20k
152
$20k-40k
84
$40k-60k
85
$60k-80k
97
$80k-100k
99
$100k-125k
101
$125k +
120
No College
82
College
102
Adv. Degree
111

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Coke Life Basket Affinity & Size

brand
basket affinity
Jack Link's 6.5x
Aquafina 6.4x
Coca-Cola Zero 6.0x
Canada Dry 5.8x
basket size
index
Urgent Need (1-2 Items)
23
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
253

Where is Coke Life Purchased?

channels
index
Club
13
Drug
142
Food
159
Gas & Convenience
409
Mass
64
regions
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What Else Do They Buy?

brand
household affinity
Coca-Cola Zero 2.0x
Gold Peak 1.7x
Diet Dr Pepper 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
100
Food Stamps
59

When is Coke Life Purchased?

day of week
Sun
17.3%
Mon
11.7%
Tue
10.9%
Wed
14.2%
Thu
12.8%
Fri
14.3%
Sat
18.9%
time of day
Morning
13.1%
Noon
14.9%
Afternoon
35.5%
Evening
29.4%
Late
7.1%

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Find Answers to Questions

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Which brands do Coke Life consumers switch to?

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Why do consumers stop buying Coke Life products?

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Which retailers do Coke Life shoppers prefer to shop at?

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What motivates consumers to try Coke Life products?

Research the Coke Life Target Market

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Who actually buys Coke Life? Do these consumers match the intended target market of Coke Life?

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What motivates the target market to buy Coke Life?

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What other target market should Coke Life look at?

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Which other brands have a similar target market?

About Our Coke Life Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.