Coleman Organic Consumer Insights

Who buys Coleman Organic? A Coleman Organic consumer is generally very high income, Asian, and lower middle age. Coleman Organic consumers are more likely to purchase Coleman Organic during mid to large sized trips. Brands such as Ziploc, Nutella, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Coleman Organic Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$20.55
% of Basket $ (median)
13.0%
Total Basket $ (median)
$158.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coleman Organic Consumer Demographics

demographic
index
Female
102
Male
85
<24
65
25-34
83
35-44
132
45-54
82
55-64
74
65+
49
African American
40
Asian
232
Caucasian
84
Hispanic
122
demographic
index
Has Kids
107
No Kids
84
- $20k
45
$20k-40k
57
$40k-60k
67
$60k-80k
76
$80k-100k
90
$100k-125k
117
$125k +
278
No College
33
College
97
Adv. Degree
192

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Coleman Organic Basket Affinity & Size

brand
basket affinity
Ziploc 22.5x
Nutella 22.1x
Horizon Organic 18.8x
Dixie 17.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
270
Pantry Stocking (21+ Items)
265

Where is Coleman Organic Purchased?

channels
index
Club
957
Food
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Oroweat 1.6x
Archer Farms 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
38
Credit
140
Debit
105
Food Stamps
41

When is Coleman Organic Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.3%
Wed
11.6%
Thu
11.2%
Fri
15.3%
Sat
17.8%
time of day
Morning
10.5%
Noon
28.2%
Afternoon
41.5%
Evening
18.7%
Late
1.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coleman Organic consumers purchase?

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Why do Coleman Organic consumers try new brands?

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Where do Coleman Organic consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coleman Organic Target Market

Arrow and target

Who actually buys Coleman Organic? Do these consumers match the intended target market of Coleman Organic?

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What motivates the target market to purchase Coleman Organic?

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What other target market should Coleman Organic look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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