Coleman Organic Consumer Insights

Who buys Coleman Organic?

A Coleman Organic consumer is generally very high income, Asian, and lower middle age. Coleman Organic consumers are more likely to purchase Coleman Organic during mid to large sized trips. Brands such as Ziploc, Nutella, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Coleman Organic Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$20.55
% of Basket $ (median)
13.0%
Total Basket $ (median)
$158.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coleman Organic Consumer Demographics

demographic
index
Female
102
Male
85
<24
65
25-34
83
35-44
132
45-54
82
55-64
74
65+
49
African American
40
Asian
232
Caucasian
84
Hispanic
122
demographic
index
Has Kids
107
No Kids
84
- $20k
45
$20k-40k
57
$40k-60k
67
$60k-80k
76
$80k-100k
90
$100k-125k
117
$125k +
278
No College
33
College
97
Adv. Degree
192

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Coleman Organic Basket Affinity & Size

brand
basket affinity
Ziploc 22.5x
Nutella 22.1x
Horizon Organic 18.8x
Dixie 17.1x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
270
Pantry Stocking (21+ Items)
265

Where is Coleman Organic Purchased?

channels
index
Club
957
Food
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.3x
Oroweat 1.6x
Archer Farms 1.5x
Taylor Farms 1.5x

How Did They Pay?

method
index
Cash
38
Credit
140
Debit
105
Food Stamps
41

When is Coleman Organic Purchased?

day of week
Sun
18.2%
Mon
13.5%
Tue
12.3%
Wed
11.6%
Thu
11.2%
Fri
15.3%
Sat
17.8%
time of day
Morning
10.5%
Noon
28.2%
Afternoon
41.5%
Evening
18.7%
Late
1.1%

Get More Coleman Organic Data

Contact us for the latest Coleman Organic consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Coleman Organic consumers switch to?

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Why do consumers stop buying Coleman Organic products?

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Which retailers do Coleman Organic shoppers prefer to shop at?

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What motivates consumers to try Coleman Organic products?

Research the Coleman Organic Target Market

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Who actually buys Coleman Organic? Do these consumers match the intended target market of Coleman Organic?

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What motivates the target market to buy Coleman Organic?

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What other target market should Coleman Organic look at?

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Which other brands have a similar target market?

About Our Coleman Organic Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.