Cole's Consumer Insights

Who buys Cole's?

A Cole's consumer is generally median income, Caucasian, and lower middle age. Cole's consumers are more likely to purchase Cole's during larger pantry stocking trips. Brands such as Prego, Totino's Pizza Rolls, and Ore-Ida also tend to be purchased in the same trip. See sample consumer insights data below.

Cole's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.9%
Total Basket $ (median)
$71.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cole's Consumer Demographics

demographic
index
Female
102
Male
85
<24
81
25-34
100
35-44
107
45-54
96
55-64
92
65+
68
African American
73
Asian
29
Caucasian
115
Hispanic
55
demographic
index
Has Kids
108
No Kids
83
- $20k
93
$20k-40k
101
$40k-60k
111
$60k-80k
113
$80k-100k
105
$100k-125k
91
$125k +
69
No College
107
College
102
Adv. Degree
84

Understand Cole's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cole's Basket Affinity & Size

brand
basket affinity
Prego 7.1x
Totino's Pizza Rolls 6.7x
Ore-Ida 5.4x
Birds Eye Steamfresh 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
499

Where is Cole's Purchased?

channels
index
Drug
36
Food
137
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Armour 1.6x
Kraft Singles 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
96
Food Stamps
166

When is Cole's Purchased?

day of week
Sun
18.1%
Mon
14.2%
Tue
12.0%
Wed
11.7%
Thu
11.4%
Fri
15.1%
Sat
17.6%
time of day
Morning
12.8%
Noon
15.4%
Afternoon
36.7%
Evening
29.2%
Late
6.1%

About Our Cole's Consumer Insights

How do we know who buys Cole's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cole's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.