Cole's Consumer Insights

Who buys Cole's?

A Cole's consumer is generally median income, Caucasian, and lower middle age. Cole's consumers are more likely to purchase Cole's during larger pantry stocking trips. Brands such as Prego, Totino's Pizza Rolls, and Ore-Ida also tend to be purchased in the same trip. Sample consumer insights data below.

Cole's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.78
% of Basket $ (median)
3.9%
Total Basket $ (median)
$71.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cole's Consumer Demographics

demographic
index
Female
102
Male
85
<24
81
25-34
100
35-44
107
45-54
96
55-64
92
65+
68
African American
73
Asian
29
Caucasian
115
Hispanic
55
demographic
index
Has Kids
108
No Kids
83
- $20k
93
$20k-40k
101
$40k-60k
111
$60k-80k
113
$80k-100k
105
$100k-125k
91
$125k +
69
No College
107
College
102
Adv. Degree
84

Understand Cole's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cole's Basket Affinity & Size

brand
basket affinity
Prego 7.1x
Totino's Pizza Rolls 6.7x
Ore-Ida 5.4x
Birds Eye Steamfresh 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
499

Where is Cole's Purchased?

channels
index
Drug
36
Food
137
Gas & Convenience
3
Mass
113
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Armour 1.6x
Kraft Singles 1.6x
Totino's Pizza Rolls 1.6x

How Did They Pay?

method
index
Cash
103
Credit
97
Debit
96
Food Stamps
166

When is Cole's Purchased?

day of week
Sun
18.1%
Mon
14.2%
Tue
12.0%
Wed
11.7%
Thu
11.4%
Fri
15.1%
Sat
17.6%
time of day
Morning
12.8%
Noon
15.4%
Afternoon
36.7%
Evening
29.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cole's consumers purchase?

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Why do Cole's consumers try new brands?

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Where do Cole's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cole's Target Market

Arrow and target

Who actually buys Cole's? Do these consumers match the intended target market of Cole's?

Thought bubble

What motivates the target market to purchase Cole's?

magnifying glass

What other target market should Cole's look at?

venn diagram

Which other brands have a similar target market?

About Our Cole's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.