Colgate Consumer Insights

Who buys Colgate?

A Colgate consumer is generally very low income, Asian, and adolescent age. Colgate consumers are more likely to purchase Colgate during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.3%
Total Basket $ (median)
$36.21

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate Consumer Demographics

demographic
index
Female
101
Male
95
<24
130
25-34
119
35-44
97
45-54
88
55-64
81
65+
69
African American
143
Asian
194
Caucasian
79
Hispanic
179
demographic
index
Has Kids
99
No Kids
103
- $20k
132
$20k-40k
116
$40k-60k
105
$60k-80k
95
$80k-100k
90
$100k-125k
86
$125k +
81
No College
108
College
100
Adv. Degree
90

Understand Colgate Consumer Behavior

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Colgate Basket Affinity & Size

brand
basket affinity
Oral-B 8.7x
Listerine 7.5x
Crest 7.4x
Softsoap 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
288

Where is Colgate Purchased?

channels
index
Beauty
18
Club
61
Dollar
154
Drug
500
Food
56
Gas & Convenience
50
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Charmin 1.1x

How Did They Pay?

method
index
Cash
135
Credit
90
Debit
93
Food Stamps
51

When is Colgate Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.9%
Wed
12.6%
Thu
12.2%
Fri
14.3%
Sat
16.8%
time of day
Morning
15.8%
Noon
17.0%
Afternoon
33.1%
Evening
26.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate consumers purchase?

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Why do Colgate consumers try new brands?

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Where do Colgate consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Target Market

Arrow and target

Who actually buys Colgate? Do these consumers match the intended target market of Colgate?

Thought bubble

What motivates the target market to purchase Colgate?

magnifying glass

What other target market should Colgate look at?

venn diagram

Which other brands have a similar target market?

About Our Colgate Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.