Colgate Consumer Insights

Who buys Colgate?

A Colgate consumer is generally very low income, Asian, and adolescent age. Colgate consumers are more likely to purchase Colgate during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
8.3%
Total Basket $ (median)
$36.21

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Consumer Demographics

demographic
index
Female
101
Male
95
<24
130
25-34
119
35-44
97
45-54
88
55-64
81
65+
69
African American
143
Asian
194
Caucasian
79
Hispanic
179
demographic
index
Has Kids
99
No Kids
103
- $20k
132
$20k-40k
116
$40k-60k
105
$60k-80k
95
$80k-100k
90
$100k-125k
86
$125k +
81
No College
108
College
100
Adv. Degree
90

Understand Colgate Consumer Behavior

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Colgate Basket Affinity & Size

brand
basket affinity
Oral-B 8.7x
Listerine 7.5x
Crest 7.4x
Softsoap 6.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
288

Where is Colgate Purchased?

channels
index
Beauty
18
Club
61
Dollar
154
Drug
500
Food
56
Gas & Convenience
50
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x
Charmin 1.1x

How Did They Pay?

method
index
Cash
135
Credit
90
Debit
93
Food Stamps
51

When is Colgate Purchased?

day of week
Sun
17.8%
Mon
13.4%
Tue
12.9%
Wed
12.6%
Thu
12.2%
Fri
14.3%
Sat
16.8%
time of day
Morning
15.8%
Noon
17.0%
Afternoon
33.1%
Evening
26.7%
Late
7.4%

About Our Colgate Consumer Insights

How do we know who buys Colgate? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colgate consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.