Colgate 360 Consumer Insights

Who buys Colgate 360? Colgate 360 consumers are generally very low income, Hispanic, and adolescent age. Colgate 360 consumers are more likely to purchase Colgate 360 during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate 360 Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$59.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate 360 Consumer Demographics

demographic
index
Female
99
Male
105
<24
161
25-34
122
35-44
96
45-54
88
55-64
68
65+
53
African American
122
Asian
132
Caucasian
88
Hispanic
156
demographic
index
Has Kids
98
No Kids
104
- $20k
121
$20k-40k
116
$40k-60k
101
$60k-80k
100
$80k-100k
89
$100k-125k
87
$125k +
88
No College
99
College
102
Adv. Degree
89

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Colgate 360 Basket Affinity & Size

brand
basket affinity
Oral-B 16.9x
Listerine 11.8x
Crest 11.2x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
308

Where is Colgate 360 Purchased?

channels
index
Beauty
34
Dollar
126
Drug
235
Food
15
Mass
168
regions
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What Else Do They Buy?

brand
household affinity
Oral-B 1.4x
Listerine 1.3x
Red Bull 1.3x
General Mills Lucky Charms 1.3x

How Did They Pay?

method
index
Cash
110
Credit
88
Debit
114
Food Stamps
46

When is Colgate 360 Purchased?

day of week
Sun
18.3%
Mon
12.8%
Tue
12.4%
Wed
12.4%
Thu
11.4%
Fri
14.7%
Sat
17.9%
time of day
Morning
13.9%
Noon
14.4%
Afternoon
33.0%
Evening
29.1%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate 360 consumers purchase?

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Why do Colgate 360 consumers try new brands?

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Where do Colgate 360 consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate 360 Target Market

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Who actually buys Colgate 360? Do these consumers match the intended target market of Colgate 360?

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What motivates the target market to purchase Colgate 360?

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What other target market should Colgate 360 look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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