Colgate 360 Consumer Insights

Who buys Colgate 360?

A Colgate 360 consumer is generally very low income, Hispanic, and adolescent age. Colgate 360 consumers are more likely to purchase Colgate 360 during larger pantry stocking trips. Brands such as Oral-B, Listerine, and Crest also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate 360 Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.96
% of Basket $ (median)
8.4%
Total Basket $ (median)
$59.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate 360 Consumer Demographics

demographic
index
Female
99
Male
105
<24
161
25-34
122
35-44
96
45-54
88
55-64
68
65+
53
African American
122
Asian
132
Caucasian
88
Hispanic
156
demographic
index
Has Kids
98
No Kids
104
- $20k
121
$20k-40k
116
$40k-60k
101
$60k-80k
100
$80k-100k
89
$100k-125k
87
$125k +
88
No College
99
College
102
Adv. Degree
89

Understand Colgate 360 Consumer Behavior

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Colgate 360 Basket Affinity & Size

brand
basket affinity
Oral-B 16.9x
Listerine 11.8x
Crest 11.2x
Secret 8.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
308

Where is Colgate 360 Purchased?

channels
index
Beauty
34
Dollar
126
Drug
235
Food
15
Mass
168
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oral-B 1.4x
Listerine 1.3x
Red Bull 1.3x
General Mills Lucky Charms 1.3x

How Did They Pay?

method
index
Cash
110
Credit
88
Debit
114
Food Stamps
46

When is Colgate 360 Purchased?

day of week
Sun
18.3%
Mon
12.8%
Tue
12.4%
Wed
12.4%
Thu
11.4%
Fri
14.7%
Sat
17.9%
time of day
Morning
13.9%
Noon
14.4%
Afternoon
33.0%
Evening
29.1%
Late
9.6%

About Our Colgate 360 Consumer Insights

How do we know who buys Colgate 360? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colgate 360 consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.