Colgate Kids Consumer Insights

Who buys Colgate Kids? Colgate Kids consumers are generally very high income, Asian, and young adult age. Colgate Kids consumers are more likely to purchase Colgate Kids during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Kids Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.6%
Total Basket $ (median)
$57.82

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate Kids Consumer Demographics

demographic
index
Female
103
Male
67
<24
53
25-34
131
35-44
122
45-54
53
55-64
41
65+
44
African American
103
Asian
136
Caucasian
93
Hispanic
122
demographic
index
Has Kids
129
No Kids
34
- $20k
92
$20k-40k
99
$40k-60k
97
$60k-80k
100
$80k-100k
104
$100k-125k
104
$125k +
105
No College
93
College
99
Adv. Degree
111

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Colgate Kids Basket Affinity & Size

brand
basket affinity
Oral-B 22.7x
Crest 11.0x
Listerine 7.9x
Crayola 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
373

Where is Colgate Kids Purchased?

channels
index
Beauty
46
Club
0
Dollar
151
Drug
239
Food
23
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
107
Food Stamps
64

When is Colgate Kids Purchased?

day of week
Sun
15.7%
Mon
13.4%
Tue
12.3%
Wed
11.9%
Thu
12.6%
Fri
16.8%
Sat
17.2%
time of day
Morning
18.0%
Noon
17.9%
Afternoon
32.3%
Evening
24.2%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate Kids consumers purchase?

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Why do Colgate Kids consumers try new brands?

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Where do Colgate Kids consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Kids Target Market

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Who actually buys Colgate Kids? Do these consumers match the intended target market of Colgate Kids?

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What motivates the target market to purchase Colgate Kids?

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What other target market should Colgate Kids look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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