Colgate Kids Consumer Insights

Who buys Colgate Kids?

A Colgate Kids consumer is generally very high income, Asian, and young adult age. Colgate Kids consumers are more likely to purchase Colgate Kids during larger pantry stocking trips. Brands such as Oral-B, Crest, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Kids Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
6.6%
Total Basket $ (median)
$57.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Kids Consumer Demographics

demographic
index
Female
103
Male
67
<24
53
25-34
131
35-44
122
45-54
53
55-64
41
65+
44
African American
103
Asian
136
Caucasian
93
Hispanic
122
demographic
index
Has Kids
129
No Kids
34
- $20k
92
$20k-40k
99
$40k-60k
97
$60k-80k
100
$80k-100k
104
$100k-125k
104
$125k +
105
No College
93
College
99
Adv. Degree
111

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Colgate Kids Basket Affinity & Size

brand
basket affinity
Oral-B 22.7x
Crest 11.0x
Listerine 7.9x
Crayola 6.2x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
373

Where is Colgate Kids Purchased?

channels
index
Beauty
46
Club
0
Dollar
151
Drug
239
Food
23
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Crayola 1.5x

How Did They Pay?

method
index
Cash
90
Credit
100
Debit
107
Food Stamps
64

When is Colgate Kids Purchased?

day of week
Sun
15.7%
Mon
13.4%
Tue
12.3%
Wed
11.9%
Thu
12.6%
Fri
16.8%
Sat
17.2%
time of day
Morning
18.0%
Noon
17.9%
Afternoon
32.3%
Evening
24.2%
Late
7.6%

Get More Colgate Kids Data

Contact us for the latest Colgate Kids consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Colgate Kids consumers switch to?

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Why do consumers stop buying Colgate Kids products?

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Which retailers do Colgate Kids shoppers prefer to shop at?

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What motivates consumers to try Colgate Kids products?

Research the Colgate Kids Target Market

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Who actually buys Colgate Kids? Do these consumers match the intended target market of Colgate Kids?

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What motivates the target market to purchase Colgate Kids?

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What other target market should Colgate Kids look at?

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Which other brands have a similar target market?

About Our Colgate Kids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.