Colgate Max Fresh Consumer Insights

Who buys Colgate Max Fresh?

A Colgate Max Fresh consumer is generally very low income, Asian, and young adult age. Colgate Max Fresh consumers are more likely to purchase Colgate Max Fresh during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Max Fresh Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Max Fresh Consumer Demographics

demographic
index
Female
101
Male
95
<24
111
25-34
111
35-44
102
45-54
93
55-64
76
65+
69
African American
150
Asian
180
Caucasian
82
Hispanic
169
demographic
index
Has Kids
100
No Kids
100
- $20k
127
$20k-40k
110
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
89
$125k +
83
No College
107
College
101
Adv. Degree
87

Understand Colgate Max Fresh Consumer Behavior

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Colgate Max Fresh Basket Affinity & Size

brand
basket affinity
Listerine 11.6x
Oral-B 10.1x
Secret 7.5x
Suave 7.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
304

Where is Colgate Max Fresh Purchased?

channels
index
Beauty
12
Dollar
242
Drug
323
Food
22
Gas & Convenience
1
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.4x
Marlboro 1.4x
Gold Peak 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
128
Credit
89
Debit
102
Food Stamps
49

When is Colgate Max Fresh Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
11.8%
Wed
12.6%
Thu
11.8%
Fri
14.7%
Sat
18.8%
time of day
Morning
15.2%
Noon
16.7%
Afternoon
33.2%
Evening
27.0%
Late
7.9%

About Our Colgate Max Fresh Consumer Insights

How do we know who buys Colgate Max Fresh? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colgate Max Fresh consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.