Colgate Max Fresh Consumer Insights

Who buys Colgate Max Fresh? Colgate Max Fresh consumers are generally very low income, Asian, and young adult age. Colgate Max Fresh consumers are more likely to purchase Colgate Max Fresh during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Max Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.6%
Total Basket $ (median)
$45.12

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate Max Fresh Consumer Demographics

demographic
index
Female
101
Male
95
<24
111
25-34
111
35-44
102
45-54
93
55-64
76
65+
69
African American
150
Asian
180
Caucasian
82
Hispanic
169
demographic
index
Has Kids
100
No Kids
100
- $20k
127
$20k-40k
110
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
89
$125k +
83
No College
107
College
101
Adv. Degree
87

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Colgate Max Fresh Basket Affinity & Size

brand
basket affinity
Listerine 11.6x
Oral-B 10.1x
Secret 7.5x
Suave 7.1x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
304

Where is Colgate Max Fresh Purchased?

channels
index
Beauty
12
Dollar
242
Drug
323
Food
22
Gas & Convenience
1
Mass
146
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gain 1.4x
Marlboro 1.4x
Gold Peak 1.3x
Listerine 1.3x

How Did They Pay?

method
index
Cash
128
Credit
89
Debit
102
Food Stamps
49

When is Colgate Max Fresh Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
11.8%
Wed
12.6%
Thu
11.8%
Fri
14.7%
Sat
18.8%
time of day
Morning
15.2%
Noon
16.7%
Afternoon
33.2%
Evening
27.0%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate Max Fresh consumers purchase?

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Why do Colgate Max Fresh consumers try new brands?

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Where do Colgate Max Fresh consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Max Fresh Target Market

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Who actually buys Colgate Max Fresh? Do these consumers match the intended target market of Colgate Max Fresh?

Thought bubble

What motivates the target market to purchase Colgate Max Fresh?

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What other target market should Colgate Max Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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