Colgate Optic White Consumer Insights

Who buys Colgate Optic White? A Colgate Optic White consumer is generally very low income, Asian, and adolescent age. Colgate Optic White consumers are more likely to purchase Colgate Optic White during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Optic White Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
23.1%
Total Basket $ (median)
$17.26

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate Optic White Consumer Demographics

demographic
index
Female
101
Male
90
<24
141
25-34
130
35-44
88
45-54
86
55-64
91
65+
63
African American
159
Asian
211
Caucasian
77
Hispanic
176
demographic
index
Has Kids
92
No Kids
119
- $20k
150
$20k-40k
124
$40k-60k
108
$60k-80k
90
$80k-100k
85
$100k-125k
80
$125k +
73
No College
113
College
100
Adv. Degree
83

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Colgate Optic White Basket Affinity & Size

brand
basket affinity
Listerine 10.9x
Oral-B 10.2x
Softsoap 8.9x
TRESemme 8.1x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
201

Where is Colgate Optic White Purchased?

channels
index
Beauty
12
Club
3
Dollar
55
Drug
840
Food
28
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Scott 1.4x
Olay 1.4x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
161
Credit
83
Debit
86
Food Stamps
36

When is Colgate Optic White Purchased?

day of week
Sun
17.7%
Mon
13.8%
Tue
13.6%
Wed
13.3%
Thu
11.9%
Fri
13.6%
Sat
16.3%
time of day
Morning
15.7%
Noon
16.0%
Afternoon
32.1%
Evening
28.2%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate Optic White consumers purchase?

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Why do Colgate Optic White consumers try new brands?

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Where do Colgate Optic White consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Optic White Target Market

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Who actually buys Colgate Optic White? Do these consumers match the intended target market of Colgate Optic White?

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What motivates the target market to purchase Colgate Optic White?

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What other target market should Colgate Optic White look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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