Colgate Optic White Consumer Insights

Who buys Colgate Optic White?

A Colgate Optic White consumer is generally very low income, Asian, and adolescent age. Colgate Optic White consumers are more likely to purchase Colgate Optic White during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Optic White Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
23.1%
Total Basket $ (median)
$17.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Optic White Consumer Demographics

demographic
index
Female
101
Male
90
<24
141
25-34
130
35-44
88
45-54
86
55-64
91
65+
63
African American
159
Asian
211
Caucasian
77
Hispanic
176
demographic
index
Has Kids
92
No Kids
119
- $20k
150
$20k-40k
124
$40k-60k
108
$60k-80k
90
$80k-100k
85
$100k-125k
80
$125k +
73
No College
113
College
100
Adv. Degree
83

Understand Colgate Optic White Consumer Behavior

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Colgate Optic White Basket Affinity & Size

brand
basket affinity
Listerine 10.9x
Oral-B 10.2x
Softsoap 8.9x
TRESemme 8.1x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
132
Pantry Stocking (21+ Items)
201

Where is Colgate Optic White Purchased?

channels
index
Beauty
12
Club
3
Dollar
55
Drug
840
Food
28
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.4x
Scott 1.4x
Olay 1.4x
Gold Peak 1.3x

How Did They Pay?

method
index
Cash
161
Credit
83
Debit
86
Food Stamps
36

When is Colgate Optic White Purchased?

day of week
Sun
17.7%
Mon
13.8%
Tue
13.6%
Wed
13.3%
Thu
11.9%
Fri
13.6%
Sat
16.3%
time of day
Morning
15.7%
Noon
16.0%
Afternoon
32.1%
Evening
28.2%
Late
8.1%

About Our Colgate Optic White Consumer Insights

How do we know who buys Colgate Optic White? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colgate Optic White consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.