Colgate Total Consumer Insights

Who buys Colgate Total? A Colgate Total consumer is generally very low income, Asian, and adolescent age. Colgate Total consumers are more likely to purchase Colgate Total during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Softsoap also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Total Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.77
% of Basket $ (median)
18.2%
Total Basket $ (median)
$20.70

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  • Attitudinal surveys
  • Recent demographic data

Colgate Total Consumer Demographics

demographic
index
Female
100
Male
95
<24
136
25-34
122
35-44
94
45-54
89
55-64
82
65+
72
African American
152
Asian
248
Caucasian
72
Hispanic
180
demographic
index
Has Kids
95
No Kids
112
- $20k
136
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
86
$125k +
81
No College
101
College
100
Adv. Degree
99

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Colgate Total Basket Affinity & Size

brand
basket affinity
Listerine 11.9x
Oral-B 11.9x
Softsoap 8.5x
Crest 7.9x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
198

Where is Colgate Total Purchased?

channels
index
Beauty
14
Club
136
Dollar
56
Drug
766
Food
23
Gas & Convenience
2
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Softsoap 1.3x
Scott 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
149
Credit
93
Debit
84
Food Stamps
33

When is Colgate Total Purchased?

day of week
Sun
19.7%
Mon
13.9%
Tue
13.1%
Wed
11.9%
Thu
11.7%
Fri
13.2%
Sat
16.3%
time of day
Morning
15.5%
Noon
17.6%
Afternoon
33.8%
Evening
26.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate Total consumers purchase?

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Why do Colgate Total consumers try new brands?

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Where do Colgate Total consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Total Target Market

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Who actually buys Colgate Total? Do these consumers match the intended target market of Colgate Total?

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What motivates the target market to purchase Colgate Total?

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What other target market should Colgate Total look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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