Colgate Total Consumer Insights

Who buys Colgate Total?

A Colgate Total consumer is generally very low income, Asian, and adolescent age. Colgate Total consumers are more likely to purchase Colgate Total during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Total Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.77
% of Basket $ (median)
18.2%
Total Basket $ (median)
$20.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Total Consumer Demographics

demographic
index
Female
100
Male
95
<24
136
25-34
122
35-44
94
45-54
89
55-64
82
65+
72
African American
152
Asian
248
Caucasian
72
Hispanic
180
demographic
index
Has Kids
95
No Kids
112
- $20k
136
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
86
$125k +
81
No College
101
College
100
Adv. Degree
99

Understand Colgate Total Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Colgate Total Basket Affinity & Size

brand
basket affinity
Listerine 11.9x
Oral-B 11.9x
Softsoap 8.5x
Crest 7.9x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
198

Where is Colgate Total Purchased?

channels
index
Beauty
14
Club
136
Dollar
56
Drug
766
Food
23
Gas & Convenience
2
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Softsoap 1.3x
Scott 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
149
Credit
93
Debit
84
Food Stamps
33

When is Colgate Total Purchased?

day of week
Sun
19.7%
Mon
13.9%
Tue
13.1%
Wed
11.9%
Thu
11.7%
Fri
13.2%
Sat
16.3%
time of day
Morning
15.5%
Noon
17.6%
Afternoon
33.8%
Evening
26.4%
Late
6.6%

Get More Colgate Total Data

Better understand Colgate Total consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Colgate Total consumers switch to?

Stop sign

Why do consumers stop buying Colgate Total products?

Store front

Which retailers do Colgate Total shoppers prefer to shop at?

Sale sign

What motivates consumers to try Colgate Total products?

Research the Colgate Total Target Market

Arrow and target

Who actually buys Colgate Total? Do these consumers match the intended target market of Colgate Total?

Thought bubble

What motivates the target market to buy Colgate Total?

Magnifying glass

What other target market should Colgate Total look at?

Venn diagram

Which other brands have a similar target market?

About Our Colgate Total Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.