Colgate Total Consumer Insights

Who buys Colgate Total?

A Colgate Total consumer is generally very low income, Asian, and adolescent age. Colgate Total consumers are more likely to purchase Colgate Total during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Colgate Total Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.77
% of Basket $ (median)
18.2%
Total Basket $ (median)
$20.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colgate Total Consumer Demographics

demographic
index
Female
100
Male
95
<24
136
25-34
122
35-44
94
45-54
89
55-64
82
65+
72
African American
152
Asian
248
Caucasian
72
Hispanic
180
demographic
index
Has Kids
95
No Kids
112
- $20k
136
$20k-40k
112
$40k-60k
105
$60k-80k
97
$80k-100k
92
$100k-125k
86
$125k +
81
No College
101
College
100
Adv. Degree
99

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Colgate Total Basket Affinity & Size

brand
basket affinity
Listerine 11.9x
Oral-B 11.9x
Softsoap 8.5x
Crest 7.9x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
97
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
198

Where is Colgate Total Purchased?

channels
index
Beauty
14
Club
136
Dollar
56
Drug
766
Food
23
Gas & Convenience
2
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.3x
Softsoap 1.3x
Scott 1.3x
Yoplait Light 1.2x

How Did They Pay?

method
index
Cash
149
Credit
93
Debit
84
Food Stamps
33

When is Colgate Total Purchased?

day of week
Sun
19.7%
Mon
13.9%
Tue
13.1%
Wed
11.9%
Thu
11.7%
Fri
13.2%
Sat
16.3%
time of day
Morning
15.5%
Noon
17.6%
Afternoon
33.8%
Evening
26.4%
Late
6.6%

About Our Colgate Total Consumer Insights

How do we know who buys Colgate Total? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colgate Total consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.