Colgate Wisp Consumer Insights

Who buys Colgate Wisp? A Colgate Wisp consumer is generally very low income, Hispanic, and adolescent age. Colgate Wisp consumers are more likely to purchase Colgate Wisp during larger pantry stocking trips. Brands such as Neutrogena, Listerine, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Colgate Wisp Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.58
% of Basket $ (median)
6.3%
Total Basket $ (median)
$57.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colgate Wisp Consumer Demographics

demographic
index
Female
102
Male
85
<24
117
25-34
95
35-44
101
45-54
116
55-64
83
65+
55
African American
60
Asian
69
Caucasian
104
Hispanic
114
demographic
index
Has Kids
95
No Kids
112
- $20k
138
$20k-40k
99
$40k-60k
100
$60k-80k
94
$80k-100k
86
$100k-125k
105
$125k +
96
No College
111
College
102
Adv. Degree
79

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Colgate Wisp Basket Affinity & Size

brand
basket affinity
Neutrogena 12.4x
Listerine 11.5x
TRESemme 11.2x
Oral-B 11.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
324

Where is Colgate Wisp Purchased?

channels
index
Beauty
82
Dollar
190
Drug
223
Food
9
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gatorade G2 1.7x
YoCrunch 1.7x
Listerine 1.6x
Coca-Cola Zero 1.6x

How Did They Pay?

method
index
Cash
106
Credit
92
Debit
113
Food Stamps
49

When is Colgate Wisp Purchased?

day of week
Sun
15.0%
Mon
14.0%
Tue
13.2%
Wed
14.6%
Thu
12.9%
Fri
14.8%
Sat
15.5%
time of day
Morning
19.1%
Noon
16.0%
Afternoon
30.2%
Evening
26.0%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colgate Wisp consumers purchase?

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Why do Colgate Wisp consumers try new brands?

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Where do Colgate Wisp consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colgate Wisp Target Market

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Who actually buys Colgate Wisp? Do these consumers match the intended target market of Colgate Wisp?

Thought bubble

What motivates the target market to purchase Colgate Wisp?

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What other target market should Colgate Wisp look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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