Colonial (Cosmetics) Consumer Insights

Who buys Colonial (Cosmetics)?

A Colonial (Cosmetics) consumer is generally median income, African American, and older age. Colonial (Cosmetics) consumers are more likely to purchase Colonial (Cosmetics) during larger pantry stocking trips. Brands such as Ball Park, Kraft Singles, and Generic Pma also tend to be purchased in the same trip. Sample consumer insights data below.

Colonial (Cosmetics) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.19
% of Basket $ (median)
3.2%
Total Basket $ (median)
$68.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colonial (Cosmetics) Consumer Demographics

demographic
index
Female
102
Male
79
<24
49
25-34
71
35-44
97
45-54
132
55-64
145
65+
116
African American
231
Asian
20
Caucasian
112
Hispanic
29
demographic
index
Has Kids
102
No Kids
96
- $20k
85
$20k-40k
84
$40k-60k
114
$60k-80k
122
$80k-100k
91
$100k-125k
100
$125k +
86
No College
132
College
92
Adv. Degree
101

Understand Colonial (Cosmetics) Consumer Behavior

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Colonial (Cosmetics) Basket Affinity & Size

brand
basket affinity
Ball Park 7.7x
Kraft Singles 7.6x
Generic Pma 6.2x
Domino 5.6x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
400

Where is Colonial (Cosmetics) Purchased?

channels
index
Club
522
Dollar
2
Drug
6
Food
23
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.2x
Diet Mountain Dew 2.1x
Blue Bonnet 2.0x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
87
Credit
82
Debit
126
Food Stamps
108

When is Colonial (Cosmetics) Purchased?

day of week
Sun
11.7%
Mon
9.9%
Tue
9.5%
Wed
13.5%
Thu
17.6%
Fri
19.9%
Sat
18.0%
time of day
Morning
16.4%
Noon
19.0%
Afternoon
35.8%
Evening
25.0%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colonial (Cosmetics) consumers purchase?

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Why do Colonial (Cosmetics) consumers try new brands?

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Where do Colonial (Cosmetics) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colonial (Cosmetics) Target Market

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Who actually buys Colonial (Cosmetics)? Do these consumers match the intended target market of Colonial (Cosmetics)?

Thought bubble

What motivates the target market to purchase Colonial (Cosmetics)?

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What other target market should Colonial (Cosmetics) look at?

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Which other brands have a similar target market?

About Our Colonial (Cosmetics) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.