Colonna Consumer Insights

Who buys Colonna? A Colonna consumer is generally very high income, Caucasian, and upper middle age. Colonna consumers are more likely to purchase Colonna during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Colonna Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.40

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Colonna Consumer Demographics

demographic
index
Female
100
Male
101
<24
62
25-34
75
35-44
104
45-54
126
55-64
106
65+
117
African American
89
Asian
38
Caucasian
110
Hispanic
82
demographic
index
Has Kids
99
No Kids
102
- $20k
80
$20k-40k
88
$40k-60k
103
$60k-80k
102
$80k-100k
107
$100k-125k
104
$125k +
111
No College
131
College
94
Adv. Degree
95

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Colonna Basket Affinity & Size

brand
basket affinity
Perdue 20.7x
Entenmann's 12.2x
Scott 11.3x
Goya 9.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
512

Where is Colonna Purchased?

channels
index
Dollar
1367
Drug
1
Food
219
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Utz 2.5x
Entenmann's 2.3x
Goya 2.0x

How Did They Pay?

method
index
Cash
116
Credit
97
Debit
95
Food Stamps
87

When is Colonna Purchased?

day of week
Sun
17.2%
Mon
15.1%
Tue
11.8%
Wed
13.3%
Thu
12.9%
Fri
12.3%
Sat
17.3%
time of day
Morning
19.6%
Noon
18.4%
Afternoon
32.9%
Evening
24.4%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Colonna consumers purchase?

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Why do Colonna consumers try new brands?

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Where do Colonna consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Colonna Target Market

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Who actually buys Colonna? Do these consumers match the intended target market of Colonna?

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What motivates the target market to purchase Colonna?

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What other target market should Colonna look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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