Colonna Consumer Insights

Who buys Colonna?

A Colonna consumer is generally very high income, Caucasian, and upper middle age. Colonna consumers are more likely to purchase Colonna during larger pantry stocking trips. Brands such as Perdue, Entenmann's, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Colonna Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$72.40

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Colonna Consumer Demographics

demographic
index
Female
100
Male
101
<24
62
25-34
75
35-44
104
45-54
126
55-64
106
65+
117
African American
89
Asian
38
Caucasian
110
Hispanic
82
demographic
index
Has Kids
99
No Kids
102
- $20k
80
$20k-40k
88
$40k-60k
103
$60k-80k
102
$80k-100k
107
$100k-125k
104
$125k +
111
No College
131
College
94
Adv. Degree
95

Understand Colonna Consumer Behavior

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Colonna Basket Affinity & Size

brand
basket affinity
Perdue 20.7x
Entenmann's 12.2x
Scott 11.3x
Goya 9.7x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
512

Where is Colonna Purchased?

channels
index
Dollar
1367
Drug
1
Food
219
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.5x
Utz 2.5x
Entenmann's 2.3x
Goya 2.0x

How Did They Pay?

method
index
Cash
116
Credit
97
Debit
95
Food Stamps
87

When is Colonna Purchased?

day of week
Sun
17.2%
Mon
15.1%
Tue
11.8%
Wed
13.3%
Thu
12.9%
Fri
12.3%
Sat
17.3%
time of day
Morning
19.6%
Noon
18.4%
Afternoon
32.9%
Evening
24.4%
Late
4.6%

About Our Colonna Consumer Insights

How do we know who buys Colonna? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Colonna consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.