Columbus Salame Company Consumer Insights

Who buys Columbus Salame Company? A Columbus Salame Company consumer is generally very high income, Asian, and lower middle age. Columbus Salame Company consumers are more likely to purchase Columbus Salame Company during larger pantry stocking trips. Brands such as Archer Farms, Almond Breeze, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Columbus Salame Company Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$69.32

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Columbus Salame Company Consumer Demographics

demographic
index
Female
99
Male
113
<24
90
25-34
71
35-44
117
45-54
112
55-64
85
65+
101
African American
34
Asian
200
Caucasian
87
Hispanic
131
demographic
index
Has Kids
101
No Kids
97
- $20k
50
$20k-40k
57
$40k-60k
67
$60k-80k
72
$80k-100k
94
$100k-125k
133
$125k +
263
No College
40
College
103
Adv. Degree
157

Understand Columbus Salame Company Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Columbus Salame Company Basket Affinity & Size

brand
basket affinity
Archer Farms 14.8x
Almond Breeze 11.0x
Oroweat 10.7x
Quaker Chewy 8.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
435

Where is Columbus Salame Company Purchased?

channels
index
Club
18
Drug
2
Food
236
Gas & Convenience
1
Mass
40
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 2.0x
Oroweat 1.9x
Almond Breeze 1.6x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
63
Credit
137
Debit
93
Food Stamps
42

When is Columbus Salame Company Purchased?

day of week
Sun
20.2%
Mon
16.1%
Tue
12.8%
Wed
11.3%
Thu
10.5%
Fri
12.9%
Sat
16.3%
time of day
Morning
19.2%
Noon
18.4%
Afternoon
34.0%
Evening
24.8%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Columbus Salame Company consumers purchase?

check mark

Why do Columbus Salame Company consumers try new brands?

check mark

Where do Columbus Salame Company consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Columbus Salame Company Target Market

Arrow and target

Who actually buys Columbus Salame Company? Do these consumers match the intended target market of Columbus Salame Company?

Thought bubble

What motivates the target market to purchase Columbus Salame Company?

magnifying glass

What other target market should Columbus Salame Company look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us