Combos Consumer Insights

Who buys Combos? Combos consumers are generally very low income, Caucasian, and lower middle age. Combos consumers are more likely to purchase Combos during larger pantry stocking trips. Brands such as Chex Mix, Jack Link's, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Combos Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
10.1%
Total Basket $ (median)
$24.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Combos Consumer Demographics

demographic
index
Female
100
Male
98
<24
76
25-34
94
35-44
112
45-54
99
55-64
87
65+
61
African American
64
Asian
65
Caucasian
112
Hispanic
48
demographic
index
Has Kids
102
No Kids
96
- $20k
125
$20k-40k
107
$40k-60k
105
$60k-80k
104
$80k-100k
95
$100k-125k
96
$125k +
71
No College
110
College
99
Adv. Degree
93

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Combos Basket Affinity & Size

brand
basket affinity
Chex Mix 11.1x
Jack Link's 6.3x
Kraft Macaroni & Cheese 5.7x
Pringles 5.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
239

Where is Combos Purchased?

channels
index
Club
116
Dollar
253
Drug
286
Food
85
Gas & Convenience
603
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Maxwell House 1.5x
Marlboro 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
116
Credit
107
Debit
84
Food Stamps
120

When is Combos Purchased?

day of week
Sun
15.5%
Mon
12.9%
Tue
13.4%
Wed
13.0%
Thu
12.9%
Fri
16.4%
Sat
15.9%
time of day
Morning
16.8%
Noon
16.8%
Afternoon
32.7%
Evening
27.5%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Combos consumers purchase?

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Why do Combos consumers try new brands?

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Where do Combos consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Combos Target Market

Arrow and target

Who actually buys Combos? Do these consumers match the intended target market of Combos?

Thought bubble

What motivates the target market to purchase Combos?

magnifying glass

What other target market should Combos look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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