Combos Consumer Insights

Who buys Combos?

A Combos consumer is generally very low income, Caucasian, and lower middle age. Combos consumers are more likely to purchase Combos during larger pantry stocking trips. Brands such as Chex Mix, Jack Link's, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Combos Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
10.1%
Total Basket $ (median)
$24.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Combos Consumer Demographics

demographic
index
Female
100
Male
98
<24
76
25-34
94
35-44
112
45-54
99
55-64
87
65+
61
African American
64
Asian
65
Caucasian
112
Hispanic
48
demographic
index
Has Kids
102
No Kids
96
- $20k
125
$20k-40k
107
$40k-60k
105
$60k-80k
104
$80k-100k
95
$100k-125k
96
$125k +
71
No College
110
College
99
Adv. Degree
93

Understand Combos Consumer Behavior

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Combos Basket Affinity & Size

brand
basket affinity
Chex Mix 11.1x
Jack Link's 6.3x
Kraft Macaroni & Cheese 5.7x
Pringles 5.2x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
239

Where is Combos Purchased?

channels
index
Club
116
Dollar
253
Drug
286
Food
85
Gas & Convenience
603
Mass
58
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.5x
Maxwell House 1.5x
Marlboro 1.5x
Diet Pepsi 1.4x

How Did They Pay?

method
index
Cash
116
Credit
107
Debit
84
Food Stamps
120

When is Combos Purchased?

day of week
Sun
15.5%
Mon
12.9%
Tue
13.4%
Wed
13.0%
Thu
12.9%
Fri
16.4%
Sat
15.9%
time of day
Morning
16.8%
Noon
16.8%
Afternoon
32.7%
Evening
27.5%
Late
6.1%

About Our Combos Consumer Insights

How do we know who buys Combos? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Combos consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.