Comet Consumer Insights

Who buys Comet?

A Comet consumer is generally very low income, African American, and senior age. Comet consumers are more likely to purchase Comet during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. See sample consumer insights data below.

Comet Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.57

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Comet Consumer Demographics

demographic
index
Female
99
Male
106
<24
120
25-34
86
35-44
95
45-54
112
55-64
125
65+
139
African American
200
Asian
95
Caucasian
89
Hispanic
146
demographic
index
Has Kids
93
No Kids
117
- $20k
109
$20k-40k
106
$40k-60k
106
$60k-80k
100
$80k-100k
103
$100k-125k
91
$125k +
82
No College
118
College
97
Adv. Degree
91

Understand Comet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Comet Basket Affinity & Size

brand
basket affinity
Clorox 12.3x
Lysol 11.6x
Swiffer 8.0x
Dawn 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
366

Where is Comet Purchased?

channels
index
Club
74
Dollar
845
Drug
61
Food
68
Gas & Convenience
23
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
118
Credit
94
Debit
103
Food Stamps
55

When is Comet Purchased?

day of week
Sun
16.1%
Mon
13.3%
Tue
12.2%
Wed
11.6%
Thu
12.7%
Fri
16.3%
Sat
17.8%
time of day
Morning
17.6%
Noon
18.1%
Afternoon
35.6%
Evening
23.4%
Late
5.3%

About Our Comet Consumer Insights

How do we know who buys Comet? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Comet consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.