Comet Consumer Insights

Who buys Comet?

A Comet consumer is generally very low income, African American, and senior age. Comet consumers are more likely to purchase Comet during larger pantry stocking trips. Brands such as Clorox, Lysol, and Swiffer also tend to be purchased in the same trip. Sample consumer insights data below.

Comet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
2.7%
Total Basket $ (median)
$36.57

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Comet Consumer Demographics

demographic
index
Female
99
Male
106
<24
120
25-34
86
35-44
95
45-54
112
55-64
125
65+
139
African American
200
Asian
95
Caucasian
89
Hispanic
146
demographic
index
Has Kids
93
No Kids
117
- $20k
109
$20k-40k
106
$40k-60k
106
$60k-80k
100
$80k-100k
103
$100k-125k
91
$125k +
82
No College
118
College
97
Adv. Degree
91

Understand Comet Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Comet Basket Affinity & Size

brand
basket affinity
Clorox 12.3x
Lysol 11.6x
Swiffer 8.0x
Dawn 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
366

Where is Comet Purchased?

channels
index
Club
74
Dollar
845
Drug
61
Food
68
Gas & Convenience
23
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.3x
Red Bull 1.3x
Hawaiian Punch 1.3x
Wrigley's Extra 1.3x

How Did They Pay?

method
index
Cash
118
Credit
94
Debit
103
Food Stamps
55

When is Comet Purchased?

day of week
Sun
16.1%
Mon
13.3%
Tue
12.2%
Wed
11.6%
Thu
12.7%
Fri
16.3%
Sat
17.8%
time of day
Morning
17.6%
Noon
18.1%
Afternoon
35.6%
Evening
23.4%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Comet consumers purchase?

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Why do Comet consumers try new brands?

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Where do Comet consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Comet Target Market

Arrow and target

Who actually buys Comet? Do these consumers match the intended target market of Comet?

Thought bubble

What motivates the target market to purchase Comet?

magnifying glass

What other target market should Comet look at?

venn diagram

Which other brands have a similar target market?

About Our Comet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.