Complete Consumer Insights

Who buys Complete?

A Complete consumer is generally slightly higher income, Asian, and lower middle age. Complete consumers are more likely to purchase Complete during larger pantry stocking trips. Brands such as Sunny Meadow, Maruchan Ramen, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Complete Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.36
% of Basket $ (median)
4.7%
Total Basket $ (median)
$71.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Complete Consumer Demographics

demographic
index
Female
99
Male
105
<24
104
25-34
100
35-44
108
45-54
102
55-64
67
65+
64
African American
104
Asian
168
Caucasian
94
Hispanic
100
demographic
index
Has Kids
109
No Kids
79
- $20k
83
$20k-40k
95
$40k-60k
106
$60k-80k
97
$80k-100k
113
$100k-125k
98
$125k +
101
No College
89
College
101
Adv. Degree
107

Understand Complete Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Complete Basket Affinity & Size

brand
basket affinity
Sunny Meadow 7.3x
Maruchan Ramen 6.9x
Farmers Market 6.8x
Blue Bonnet 6.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
432

Where is Complete Purchased?

channels
index
Beauty
10
Club
252
Dollar
98
Drug
123
Food
22
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Sunny Meadow 1.4x
Hawaiian Punch 1.4x
Farmers Market 1.4x

How Did They Pay?

method
index
Cash
86
Credit
108
Debit
106
Food Stamps
69

When is Complete Purchased?

day of week
Sun
16.9%
Mon
12.2%
Tue
12.6%
Wed
10.9%
Thu
12.1%
Fri
16.0%
Sat
19.4%
time of day
Morning
13.1%
Noon
18.8%
Afternoon
34.1%
Evening
28.5%
Late
5.5%

About Our Complete Consumer Insights

How do we know who buys Complete? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Complete consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.