Compound W Consumer Insights

Who buys Compound W?

A Compound W consumer is generally very high income, Caucasian, and lower middle age. Compound W consumers are more likely to purchase Compound W during larger pantry stocking trips. Brands such as Neutrogena, Pop-Tarts, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Compound W Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.19
% of Basket $ (median)
18.4%
Total Basket $ (median)
$39.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Compound W Consumer Demographics

demographic
index
Female
100
Male
99
<24
70
25-34
76
35-44
116
45-54
116
55-64
82
65+
67
African American
40
Asian
82
Caucasian
109
Hispanic
70
demographic
index
Has Kids
109
No Kids
79
- $20k
81
$20k-40k
82
$40k-60k
98
$60k-80k
98
$80k-100k
113
$100k-125k
114
$125k +
117
No College
85
College
102
Adv. Degree
107

Understand Compound W Consumer Behavior

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Compound W Basket Affinity & Size

brand
basket affinity
Neutrogena 8.4x
Pop-Tarts 7.0x
CoverGirl 6.1x
Dannon Danimals 6.0x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
252

Where is Compound W Purchased?

channels
index
Dollar
3
Drug
445
Food
18
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Listerine 1.5x
Snyders Of Hanover 1.5x
Neutrogena 1.5x

How Did They Pay?

method
index
Cash
105
Credit
110
Debit
99
Food Stamps
30

When is Compound W Purchased?

day of week
Sun
17.1%
Mon
14.1%
Tue
12.7%
Wed
14.8%
Thu
10.6%
Fri
15.5%
Sat
15.2%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
34.1%
Evening
28.4%
Late
7.5%

About Our Compound W Consumer Insights

How do we know who buys Compound W? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Compound W consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.