Compound W Consumer Insights

Who buys Compound W? Compound W consumers are generally very high income, Caucasian, and lower middle age. Compound W consumers are more likely to purchase Compound W during larger pantry stocking trips. Brands such as Neutrogena, Pop-Tarts, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

Compound W Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.19
% of Basket $ (median)
18.4%
Total Basket $ (median)
$39.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Compound W Consumer Demographics

demographic
index
Female
100
Male
99
<24
70
25-34
76
35-44
116
45-54
116
55-64
82
65+
67
African American
40
Asian
82
Caucasian
109
Hispanic
70
demographic
index
Has Kids
109
No Kids
79
- $20k
81
$20k-40k
82
$40k-60k
98
$60k-80k
98
$80k-100k
113
$100k-125k
114
$125k +
117
No College
85
College
102
Adv. Degree
107

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Compound W Basket Affinity & Size

brand
basket affinity
Neutrogena 8.4x
Pop-Tarts 7.0x
CoverGirl 6.1x
Dannon Danimals 6.0x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
121
Pantry Stocking (21+ Items)
252

Where is Compound W Purchased?

channels
index
Dollar
3
Drug
445
Food
18
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.6x
Listerine 1.5x
Snyders Of Hanover 1.5x
Neutrogena 1.5x

How Did They Pay?

method
index
Cash
105
Credit
110
Debit
99
Food Stamps
30

When is Compound W Purchased?

day of week
Sun
17.1%
Mon
14.1%
Tue
12.7%
Wed
14.8%
Thu
10.6%
Fri
15.5%
Sat
15.2%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
34.1%
Evening
28.4%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Compound W consumers purchase?

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Why do Compound W consumers try new brands?

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Where do Compound W consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Compound W Target Market

Arrow and target

Who actually buys Compound W? Do these consumers match the intended target market of Compound W?

Thought bubble

What motivates the target market to purchase Compound W?

magnifying glass

What other target market should Compound W look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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