Comstock Consumer Insights

Who buys Comstock?

A Comstock consumer is generally very low income, Caucasian, and senior age. Comstock consumers are more likely to purchase Comstock during larger pantry stocking trips. Brands such as Duncan Hines, Cool Whip, and Keebler also tend to be purchased in the same trip. Sample consumer insights data below.

Comstock Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.59
% of Basket $ (median)
5.3%
Total Basket $ (median)
$67.72

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Comstock Consumer Demographics

demographic
index
Female
102
Male
81
<24
77
25-34
76
35-44
88
45-54
110
55-64
160
65+
284
African American
79
Asian
48
Caucasian
113
Hispanic
55
demographic
index
Has Kids
87
No Kids
130
- $20k
118
$20k-40k
100
$40k-60k
109
$60k-80k
109
$80k-100k
87
$100k-125k
85
$125k +
89
No College
105
College
104
Adv. Degree
77

Understand Comstock Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Comstock Basket Affinity & Size

brand
basket affinity
Duncan Hines 14.9x
Cool Whip 12.8x
Keebler 9.2x
Jello 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
488

Where is Comstock Purchased?

channels
index
Dollar
4
Drug
3
Food
41
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.6x
Cool Whip 1.5x
Birds Eye 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
107
Credit
102
Debit
96
Food Stamps
105

When is Comstock Purchased?

day of week
Sun
13.6%
Mon
11.9%
Tue
12.6%
Wed
13.1%
Thu
13.0%
Fri
16.1%
Sat
19.7%
time of day
Morning
15.8%
Noon
19.4%
Afternoon
34.6%
Evening
23.6%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Comstock consumers purchase?

check mark

Why do Comstock consumers try new brands?

check mark

Where do Comstock consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Comstock Target Market

Arrow and target

Who actually buys Comstock? Do these consumers match the intended target market of Comstock?

Thought bubble

What motivates the target market to purchase Comstock?

magnifying glass

What other target market should Comstock look at?

venn diagram

Which other brands have a similar target market?

About Our Comstock Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.