Comstock Consumer Insights

Who buys Comstock?

A Comstock consumer is generally very low income, Caucasian, and senior age. Comstock consumers are more likely to purchase Comstock during larger pantry stocking trips. Brands such as Duncan Hines, Cool Whip, and Keebler also tend to be purchased in the same trip. See sample consumer insights data below.

Comstock Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.59
% of Basket $ (median)
5.3%
Total Basket $ (median)
$67.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Comstock Consumer Demographics

demographic
index
Female
102
Male
81
<24
77
25-34
76
35-44
88
45-54
110
55-64
160
65+
284
African American
79
Asian
48
Caucasian
113
Hispanic
55
demographic
index
Has Kids
87
No Kids
130
- $20k
118
$20k-40k
100
$40k-60k
109
$60k-80k
109
$80k-100k
87
$100k-125k
85
$125k +
89
No College
105
College
104
Adv. Degree
77

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Comstock Basket Affinity & Size

brand
basket affinity
Duncan Hines 14.9x
Cool Whip 12.8x
Keebler 9.2x
Jello 7.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
488

Where is Comstock Purchased?

channels
index
Dollar
4
Drug
3
Food
41
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.6x
Cool Whip 1.5x
Birds Eye 1.4x
Sunny Meadow 1.4x

How Did They Pay?

method
index
Cash
107
Credit
102
Debit
96
Food Stamps
105

When is Comstock Purchased?

day of week
Sun
13.6%
Mon
11.9%
Tue
12.6%
Wed
13.1%
Thu
13.0%
Fri
16.1%
Sat
19.7%
time of day
Morning
15.8%
Noon
19.4%
Afternoon
34.6%
Evening
23.6%
Late
6.6%

About Our Comstock Consumer Insights

How do we know who buys Comstock? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Comstock consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.