Conair Consumer Insights

Who buys Conair?

A Conair consumer is generally very high income, Asian, and adolescent age. Conair consumers are more likely to purchase Conair during larger pantry stocking trips. Brands such as TRESemme, CoverGirl, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Conair Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
13.3%
Total Basket $ (median)
$37.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Conair Consumer Demographics

demographic
index
Female
101
Male
87
<24
130
25-34
100
35-44
97
45-54
105
55-64
96
65+
93
African American
85
Asian
109
Caucasian
99
Hispanic
104
demographic
index
Has Kids
97
No Kids
107
- $20k
107
$20k-40k
101
$40k-60k
96
$60k-80k
95
$80k-100k
94
$100k-125k
104
$125k +
111
No College
93
College
101
Adv. Degree
103

Understand Conair Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Conair Basket Affinity & Size

brand
basket affinity
TRESemme 10.5x
CoverGirl 9.4x
Neutrogena 8.8x
Secret 7.9x
basket size
index
Urgent Need (1-2 Items)
39
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
232

Where is Conair Purchased?

channels
index
Beauty
1760
Club
8
Dollar
232
Drug
216
Food
11
Gas & Convenience
1
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Diet Pepsi 1.2x
Listerine 1.2x
Ro-Tel 1.2x

How Did They Pay?

method
index
Cash
90
Credit
107
Debit
106
Food Stamps
30

When is Conair Purchased?

day of week
Sun
16.1%
Mon
13.0%
Tue
12.0%
Wed
12.4%
Thu
12.8%
Fri
15.3%
Sat
18.3%
time of day
Morning
13.5%
Noon
16.5%
Afternoon
35.6%
Evening
27.2%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Conair consumers purchase?

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Why do Conair consumers try new brands?

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Where do Conair consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Conair Target Market

Arrow and target

Who actually buys Conair? Do these consumers match the intended target market of Conair?

Thought bubble

What motivates the target market to purchase Conair?

magnifying glass

What other target market should Conair look at?

venn diagram

Which other brands have a similar target market?

About Our Conair Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.