Concord Foods Consumer Insights

Who buys Concord Foods?

A Concord Foods consumer is generally lower income, African American, and adolescent age. Concord Foods consumers are more likely to purchase Concord Foods during larger pantry stocking trips. Brands such as Ro-Tel, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Concord Foods Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.98
% of Basket $ (median)
1.7%
Total Basket $ (median)
$58.03

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Concord Foods Consumer Demographics

demographic
index
Female
100
Male
99
<24
110
25-34
100
35-44
99
45-54
101
55-64
102
65+
87
African American
142
Asian
66
Caucasian
102
Hispanic
87
demographic
index
Has Kids
101
No Kids
98
- $20k
103
$20k-40k
107
$40k-60k
105
$60k-80k
94
$80k-100k
103
$100k-125k
93
$125k +
90
No College
100
College
100
Adv. Degree
99

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Concord Foods Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.6x
Marketside 5.3x
TURKEY KNOB 5.2x
Generic Pma 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
493

Where is Concord Foods Purchased?

channels
index
Dollar
3
Drug
6
Food
90
Gas & Convenience
5
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Ro-Tel 1.4x
Armour 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
111
Credit
90
Debit
102
Food Stamps
139

When is Concord Foods Purchased?

day of week
Sun
19.9%
Mon
12.5%
Tue
10.9%
Wed
11.6%
Thu
12.1%
Fri
14.3%
Sat
18.6%
time of day
Morning
13.4%
Noon
17.2%
Afternoon
35.4%
Evening
26.5%
Late
7.6%

About Our Concord Foods Consumer Insights

How do we know who buys Concord Foods? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Concord Foods consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.