Concord Foods Consumer Insights

Who buys Concord Foods? Concord Foods consumers are generally lower income, African American, and adolescent age. Concord Foods consumers are more likely to purchase Concord Foods during larger pantry stocking trips. Brands such as Ro-Tel, Marketside, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Concord Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.98
% of Basket $ (median)
1.7%
Total Basket $ (median)
$58.03

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Concord Foods Consumer Demographics

demographic
index
Female
100
Male
99
<24
110
25-34
100
35-44
99
45-54
101
55-64
102
65+
87
African American
142
Asian
66
Caucasian
102
Hispanic
87
demographic
index
Has Kids
101
No Kids
98
- $20k
103
$20k-40k
107
$40k-60k
105
$60k-80k
94
$80k-100k
103
$100k-125k
93
$125k +
90
No College
100
College
100
Adv. Degree
99

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Concord Foods Basket Affinity & Size

brand
basket affinity
Ro-Tel 5.6x
Marketside 5.3x
TURKEY KNOB 5.2x
Generic Pma 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
493

Where is Concord Foods Purchased?

channels
index
Dollar
3
Drug
6
Food
90
Gas & Convenience
5
Mass
152
regions
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What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Ro-Tel 1.4x
Armour 1.4x
Bolthouse Farms 1.4x

How Did They Pay?

method
index
Cash
111
Credit
90
Debit
102
Food Stamps
139

When is Concord Foods Purchased?

day of week
Sun
19.9%
Mon
12.5%
Tue
10.9%
Wed
11.6%
Thu
12.1%
Fri
14.3%
Sat
18.6%
time of day
Morning
13.4%
Noon
17.2%
Afternoon
35.4%
Evening
26.5%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Concord Foods consumers purchase?

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Why do Concord Foods consumers try new brands?

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Where do Concord Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Concord Foods Target Market

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Who actually buys Concord Foods? Do these consumers match the intended target market of Concord Foods?

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What motivates the target market to purchase Concord Foods?

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What other target market should Concord Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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