Consort Consumer Insights

Who buys Consort?

A Consort consumer is generally very high income, Caucasian, and senior age. Consort consumers are more likely to purchase Consort during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Dove also tend to be purchased in the same trip. See sample consumer insights data below.

Consort Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
3.9%
Total Basket $ (median)
$38.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Consort Consumer Demographics

demographic
index
Female
101
Male
92
<24
112
25-34
61
35-44
86
45-54
119
55-64
159
65+
380
African American
40
Asian
51
Caucasian
110
Hispanic
84
demographic
index
Has Kids
79
No Kids
147
- $20k
73
$20k-40k
98
$40k-60k
95
$60k-80k
108
$80k-100k
102
$100k-125k
75
$125k +
137
No College
82
College
101
Adv. Degree
115

Understand Consort Consumer Behavior

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Consort Basket Affinity & Size

brand
basket affinity
TRESemme 21.7x
Listerine 14.9x
Dove 14.9x
Crest 11.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
351

Where is Consort Purchased?

channels
index
Beauty
86
Drug
91
Food
30
Gas & Convenience
7
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.5x
Sunny Meadow 1.5x
Weight Watchers Smart Ones 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
112
Credit
109
Debit
97
Food Stamps
29

When is Consort Purchased?

day of week
Sun
14.5%
Mon
15.4%
Tue
12.8%
Wed
14.1%
Thu
11.9%
Fri
13.1%
Sat
18.2%
time of day
Morning
16.0%
Noon
20.6%
Afternoon
35.1%
Evening
20.7%
Late
7.6%

About Our Consort Consumer Insights

How do we know who buys Consort? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Consort consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.