Consort Consumer Insights

Who buys Consort? Consort consumers are generally very high income, Caucasian, and senior age. Consort consumers are more likely to purchase Consort during larger pantry stocking trips. Brands such as TRESemme, Listerine, and Dove also tend to be purchased in the same trip. Sample consumer insights data below.

Consort Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
3.9%
Total Basket $ (median)
$38.57

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Consort Consumer Demographics

demographic
index
Female
101
Male
92
<24
112
25-34
61
35-44
86
45-54
119
55-64
159
65+
380
African American
40
Asian
51
Caucasian
110
Hispanic
84
demographic
index
Has Kids
79
No Kids
147
- $20k
73
$20k-40k
98
$40k-60k
95
$60k-80k
108
$80k-100k
102
$100k-125k
75
$125k +
137
No College
82
College
101
Adv. Degree
115

Understand Consort Consumer Behavior

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Consort Basket Affinity & Size

brand
basket affinity
TRESemme 21.7x
Listerine 14.9x
Dove 14.9x
Crest 11.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
195
Pantry Stocking (21+ Items)
351

Where is Consort Purchased?

channels
index
Beauty
86
Drug
91
Food
30
Gas & Convenience
7
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.5x
Sunny Meadow 1.5x
Weight Watchers Smart Ones 1.5x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
112
Credit
109
Debit
97
Food Stamps
29

When is Consort Purchased?

day of week
Sun
14.5%
Mon
15.4%
Tue
12.8%
Wed
14.1%
Thu
11.9%
Fri
13.1%
Sat
18.2%
time of day
Morning
16.0%
Noon
20.6%
Afternoon
35.1%
Evening
20.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Consort consumers purchase?

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Why do Consort consumers try new brands?

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Where do Consort consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Consort Target Market

Arrow and target

Who actually buys Consort? Do these consumers match the intended target market of Consort?

Thought bubble

What motivates the target market to purchase Consort?

magnifying glass

What other target market should Consort look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us