Contadina Consumer Insights

Who buys Contadina? A Contadina consumer is generally very high income, Caucasian, and senior age. Contadina consumers are more likely to purchase Contadina during larger pantry stocking trips. Brands such as Hunts, Ro-Tel, and Barilla also tend to be purchased in the same trip. Sample consumer insights data below.

Contadina Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.54
% of Basket $ (median)
2.1%
Total Basket $ (median)
$73.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Contadina Consumer Demographics

demographic
index
Female
100
Male
99
<24
61
25-34
82
35-44
96
45-54
115
55-64
138
65+
157
African American
71
Asian
59
Caucasian
111
Hispanic
59
demographic
index
Has Kids
96
No Kids
110
- $20k
76
$20k-40k
82
$40k-60k
104
$60k-80k
104
$80k-100k
111
$100k-125k
105
$125k +
111
No College
92
College
101
Adv. Degree
103

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Contadina Basket Affinity & Size

brand
basket affinity
Hunts 8.5x
Ro-Tel 6.2x
Barilla 5.3x
Mccormick 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
531

Where is Contadina Purchased?

channels
index
Club
59
Dollar
0
Drug
33
Food
143
Gas & Convenience
10
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.3x
General Mills Fiber One 1.3x
Lean Cuisine 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
120
Credit
100
Debit
91
Food Stamps
97

When is Contadina Purchased?

day of week
Sun
19.4%
Mon
13.0%
Tue
11.8%
Wed
12.0%
Thu
11.1%
Fri
14.6%
Sat
18.2%
time of day
Morning
17.7%
Noon
18.1%
Afternoon
36.4%
Evening
22.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Contadina consumers purchase?

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Why do Contadina consumers try new brands?

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Where do Contadina consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Contadina Target Market

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Who actually buys Contadina? Do these consumers match the intended target market of Contadina?

Thought bubble

What motivates the target market to purchase Contadina?

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What other target market should Contadina look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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