Contadina Consumer Insights

Who buys Contadina?

A Contadina consumer is generally very high income, Caucasian, and senior age. Contadina consumers are more likely to purchase Contadina during larger pantry stocking trips. Brands such as Hunts, Ro-Tel, and Barilla also tend to be purchased in the same trip. See sample consumer insights data below.

Contadina Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.54
% of Basket $ (median)
2.1%
Total Basket $ (median)
$73.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Contadina Consumer Demographics

demographic
index
Female
100
Male
99
<24
61
25-34
82
35-44
96
45-54
115
55-64
138
65+
157
African American
71
Asian
59
Caucasian
111
Hispanic
59
demographic
index
Has Kids
96
No Kids
110
- $20k
76
$20k-40k
82
$40k-60k
104
$60k-80k
104
$80k-100k
111
$100k-125k
105
$125k +
111
No College
92
College
101
Adv. Degree
103

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Contadina Basket Affinity & Size

brand
basket affinity
Hunts 8.5x
Ro-Tel 6.2x
Barilla 5.3x
Mccormick 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
531

Where is Contadina Purchased?

channels
index
Club
59
Dollar
0
Drug
33
Food
143
Gas & Convenience
10
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.3x
General Mills Fiber One 1.3x
Lean Cuisine 1.3x
Cool Whip 1.3x

How Did They Pay?

method
index
Cash
120
Credit
100
Debit
91
Food Stamps
97

When is Contadina Purchased?

day of week
Sun
19.4%
Mon
13.0%
Tue
11.8%
Wed
12.0%
Thu
11.1%
Fri
14.6%
Sat
18.2%
time of day
Morning
17.7%
Noon
18.1%
Afternoon
36.4%
Evening
22.7%
Late
5.1%

About Our Contadina Consumer Insights

How do we know who buys Contadina? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Contadina consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.