Cooked Perfect Consumer Insights

Who buys Cooked Perfect?

A Cooked Perfect consumer is generally median income, Caucasian, and upper middle age. Cooked Perfect consumers are more likely to purchase Cooked Perfect during larger pantry stocking trips. Brands such as Prego, Birds Eye, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Cooked Perfect Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.0%
Total Basket $ (median)
$74.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cooked Perfect Consumer Demographics

demographic
index
Female
100
Male
96
<24
84
25-34
88
35-44
101
45-54
116
55-64
100
65+
108
African American
82
Asian
61
Caucasian
111
Hispanic
63
demographic
index
Has Kids
104
No Kids
91
- $20k
84
$20k-40k
96
$40k-60k
99
$60k-80k
118
$80k-100k
106
$100k-125k
101
$125k +
84
No College
113
College
95
Adv. Degree
110

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Cooked Perfect Basket Affinity & Size

brand
basket affinity
Prego 7.8x
Birds Eye 6.9x
Totino's Pizza Rolls 5.4x
Bertolli 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
543

Where is Cooked Perfect Purchased?

channels
index
Drug
57
Food
126
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Arnold 1.7x
Perdue 1.7x
Utz 1.7x

How Did They Pay?

method
index
Cash
157
Credit
91
Debit
78
Food Stamps
138

When is Cooked Perfect Purchased?

day of week
Sun
18.2%
Mon
12.9%
Tue
11.4%
Wed
11.8%
Thu
12.1%
Fri
16.3%
Sat
17.3%
time of day
Morning
14.8%
Noon
16.4%
Afternoon
35.3%
Evening
27.0%
Late
6.5%

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Find Answers to Questions

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Which brands do Cooked Perfect consumers switch to?

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Why do consumers stop buying Cooked Perfect products?

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Which retailers do Cooked Perfect shoppers prefer to shop at?

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What motivates consumers to try Cooked Perfect products?

Research the Cooked Perfect Target Market

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Who actually buys Cooked Perfect? Do these consumers match the intended target market of Cooked Perfect?

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What motivates the target market to buy Cooked Perfect?

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What other target market should Cooked Perfect look at?

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Which other brands have a similar target market?

About Our Cooked Perfect Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.