Cooked Perfect Consumer Insights

Who buys Cooked Perfect? Cooked Perfect consumers are generally median income, Caucasian, and upper middle age. Cooked Perfect consumers are more likely to purchase Cooked Perfect during larger pantry stocking trips. Brands such as Prego, Birds Eye, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Cooked Perfect Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
8.0%
Total Basket $ (median)
$74.65

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cooked Perfect Consumer Demographics

demographic
index
Female
100
Male
96
<24
84
25-34
88
35-44
101
45-54
116
55-64
100
65+
108
African American
82
Asian
61
Caucasian
111
Hispanic
63
demographic
index
Has Kids
104
No Kids
91
- $20k
84
$20k-40k
96
$40k-60k
99
$60k-80k
118
$80k-100k
106
$100k-125k
101
$125k +
84
No College
113
College
95
Adv. Degree
110

Understand Cooked Perfect Consumer Behavior

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Cooked Perfect Basket Affinity & Size

brand
basket affinity
Prego 7.8x
Birds Eye 6.9x
Totino's Pizza Rolls 5.4x
Bertolli 5.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
117
Pantry Stocking (21+ Items)
543

Where is Cooked Perfect Purchased?

channels
index
Drug
57
Food
126
Mass
117
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 1.8x
Arnold 1.7x
Perdue 1.7x
Utz 1.7x

How Did They Pay?

method
index
Cash
157
Credit
91
Debit
78
Food Stamps
138

When is Cooked Perfect Purchased?

day of week
Sun
18.2%
Mon
12.9%
Tue
11.4%
Wed
11.8%
Thu
12.1%
Fri
16.3%
Sat
17.3%
time of day
Morning
14.8%
Noon
16.4%
Afternoon
35.3%
Evening
27.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cooked Perfect consumers purchase?

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Why do Cooked Perfect consumers try new brands?

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Where do Cooked Perfect consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cooked Perfect Target Market

Arrow and target

Who actually buys Cooked Perfect? Do these consumers match the intended target market of Cooked Perfect?

Thought bubble

What motivates the target market to purchase Cooked Perfect?

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What other target market should Cooked Perfect look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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