Cookie Crisp Consumer Insights

Who buys Cookie Crisp?

A Cookie Crisp consumer is generally slightly higher income, Hispanic, and lower middle age. Cookie Crisp consumers are more likely to purchase Cookie Crisp during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Cookie Crisp Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.6%
Total Basket $ (median)
$64.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cookie Crisp Consumer Demographics

demographic
index
Female
102
Male
80
<24
70
25-34
98
35-44
128
45-54
84
55-64
45
65+
32
African American
87
Asian
82
Caucasian
100
Hispanic
120
demographic
index
Has Kids
125
No Kids
44
- $20k
100
$20k-40k
106
$40k-60k
104
$60k-80k
101
$80k-100k
110
$100k-125k
92
$125k +
81
No College
119
College
98
Adv. Degree
85

Understand Cookie Crisp Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Cookie Crisp Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
484

Where is Cookie Crisp Purchased?

channels
index
Club
1
Dollar
138
Drug
88
Food
171
Gas & Convenience
10
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.8x
Kelloggs Froot Loops 1.7x
YoCrunch 1.7x
Cinnamon Toast Crunch 1.6x

How Did They Pay?

method
index
Cash
104
Credit
89
Debit
95
Food Stamps
203

When is Cookie Crisp Purchased?

day of week
Sun
17.6%
Mon
13.3%
Tue
12.9%
Wed
12.9%
Thu
12.2%
Fri
15.2%
Sat
15.8%
time of day
Morning
14.2%
Noon
15.8%
Afternoon
31.7%
Evening
30.5%
Late
7.7%

Get More Cookie Crisp Data

Contact us for the latest Cookie Crisp consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Cookie Crisp consumers switch to?

Stop sign

Why do consumers stop buying Cookie Crisp products?

Store front

Which retailers do Cookie Crisp shoppers prefer to shop at?

Sale sign

What motivates consumers to try Cookie Crisp products?

Research the Cookie Crisp Target Market

Arrow and target

Who actually buys Cookie Crisp? Do these consumers match the intended target market of Cookie Crisp?

Thought bubble

What motivates the target market to purchase Cookie Crisp?

Magnifying glass

What other target market should Cookie Crisp look at?

Venn diagram

Which other brands have a similar target market?

About Our Cookie Crisp Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.