Cookies (Snacks) Consumer Insights

Who buys Cookies (Snacks)?

A Cookies (Snacks) consumer is generally median income, Caucasian, and senior age. Cookies (Snacks) consumers are more likely to purchase Cookies (Snacks) during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Cookies (Snacks) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.5%
Total Basket $ (median)
$51.48

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cookies (Snacks) Consumer Demographics

demographic
index
Female
102
Male
81
<24
80
25-34
99
35-44
104
45-54
97
55-64
98
65+
106
African American
68
Asian
84
Caucasian
107
Hispanic
74
demographic
index
Has Kids
112
No Kids
74
- $20k
65
$20k-40k
119
$40k-60k
112
$60k-80k
128
$80k-100k
96
$100k-125k
88
$125k +
51
No College
102
College
104
Adv. Degree
77

Understand Cookies (Snacks) Consumer Behavior

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Cookies (Snacks) Basket Affinity & Size

brand
basket affinity
Quaker Chewy 50.5x
Kellogg's 45.1x
Cadbury 33.2x
Pringles 28.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
540

Where is Cookies (Snacks) Purchased?

channels
index
Drug
1
Food
296
Gas & Convenience
7
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Maxwell House 1.5x
Diet Mountain Dew 1.5x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
119
Credit
50
Debit
138
Food Stamps
111

When is Cookies (Snacks) Purchased?

day of week
Sun
14.3%
Mon
11.5%
Tue
13.1%
Wed
13.1%
Thu
14.4%
Fri
17.2%
Sat
16.4%
time of day
Morning
15.5%
Noon
20.8%
Afternoon
39.8%
Evening
21.9%
Late
2.0%

About Our Cookies (Snacks) Consumer Insights

How do we know who buys Cookies (Snacks)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Cookies (Snacks) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.