Cookies (Snacks) Consumer Insights

Who buys Cookies (Snacks)?

A Cookies (Snacks) consumer is generally median income, Caucasian, and senior age. Cookies (Snacks) consumers are more likely to purchase Cookies (Snacks) during larger pantry stocking trips. Brands such as Quaker Chewy, Kellogg's, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Cookies (Snacks) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.79
% of Basket $ (median)
3.5%
Total Basket $ (median)
$51.48

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cookies (Snacks) Consumer Demographics

demographic
index
Female
102
Male
81
<24
80
25-34
99
35-44
104
45-54
97
55-64
98
65+
106
African American
68
Asian
84
Caucasian
107
Hispanic
74
demographic
index
Has Kids
112
No Kids
74
- $20k
65
$20k-40k
119
$40k-60k
112
$60k-80k
128
$80k-100k
96
$100k-125k
88
$125k +
51
No College
102
College
104
Adv. Degree
77

Understand Cookies (Snacks) Consumer Behavior

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Cookies (Snacks) Basket Affinity & Size

brand
basket affinity
Quaker Chewy 50.5x
Kellogg's 45.1x
Cadbury 33.2x
Pringles 28.8x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
540

Where is Cookies (Snacks) Purchased?

channels
index
Drug
1
Food
296
Gas & Convenience
7
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Maxwell House 1.5x
Diet Mountain Dew 1.5x
Cadbury 1.4x

How Did They Pay?

method
index
Cash
119
Credit
50
Debit
138
Food Stamps
111

When is Cookies (Snacks) Purchased?

day of week
Sun
14.3%
Mon
11.5%
Tue
13.1%
Wed
13.1%
Thu
14.4%
Fri
17.2%
Sat
16.4%
time of day
Morning
15.5%
Noon
20.8%
Afternoon
39.8%
Evening
21.9%
Late
2.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cookies (Snacks) consumers purchase?

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Why do Cookies (Snacks) consumers try new brands?

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Where do Cookies (Snacks) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cookies (Snacks) Target Market

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Who actually buys Cookies (Snacks)? Do these consumers match the intended target market of Cookies (Snacks)?

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What motivates the target market to purchase Cookies (Snacks)?

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What other target market should Cookies (Snacks) look at?

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Which other brands have a similar target market?

About Our Cookies (Snacks) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.