Cook's California Champagne Consumer Insights

Who buys Cook's California Champagne? A Cook's California Champagne consumer is generally slightly lower income, Hispanic, and older age. Cook's California Champagne consumers are more likely to purchase Cook's California Champagne during larger pantry stocking trips. Brands such as Simply Juice, Red Bull, and Jimmy Dean also tend to be purchased in the same trip. Sample consumer insights data below.

Cook's California Champagne Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
18.3%
Total Basket $ (median)
$43.74

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  • Recent demographic data

Cook's California Champagne Consumer Demographics

demographic
index
Female
99
Male
110
<24
73
25-34
97
35-44
73
45-54
98
55-64
231
65+
172
African American
94
Asian
75
Caucasian
102
Hispanic
116
demographic
index
Has Kids
65
No Kids
180
- $20k
62
$20k-40k
85
$40k-60k
191
$60k-80k
66
$80k-100k
85
$100k-125k
82
$125k +
85
No College
117
College
99
Adv. Degree
84

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Cook's California Champagne Basket Affinity & Size

brand
basket affinity
Simply Juice 10.8x
Red Bull 7.9x
Jimmy Dean 6.9x
Gerber Graduates 6.3x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
94
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
205

Where is Cook's California Champagne Purchased?

channels
index
Club
184
Dollar
0
Drug
80
Food
160
Gas & Convenience
29
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.8x
Red Bull 1.7x
Bud Light 1.7x
Oroweat 1.7x

How Did They Pay?

method
index
Cash
117
Credit
93
Debit
111
Food Stamps
13

When is Cook's California Champagne Purchased?

day of week
Sun
11.8%
Mon
8.5%
Tue
10.4%
Wed
16.3%
Thu
14.1%
Fri
17.5%
Sat
21.4%
time of day
Morning
13.0%
Noon
15.8%
Afternoon
38.6%
Evening
27.5%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cook's California Champagne consumers purchase?

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Why do Cook's California Champagne consumers try new brands?

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Where do Cook's California Champagne consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cook's California Champagne Target Market

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Who actually buys Cook's California Champagne? Do these consumers match the intended target market of Cook's California Champagne?

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What motivates the target market to purchase Cook's California Champagne?

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What other target market should Cook's California Champagne look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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