Cool Whip Consumer Insights

Who buys Cool Whip?

A Cool Whip consumer is generally median income, Caucasian, and senior age. Cool Whip consumers are more likely to purchase Cool Whip during larger pantry stocking trips. Brands such as Jello, Duncan Hines, and Kraft Philadelphia also tend to be purchased in the same trip. See sample consumer insights data below.

Cool Whip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.95
% of Basket $ (median)
3.3%
Total Basket $ (median)
$59.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Cool Whip Consumer Demographics

demographic
index
Female
101
Male
90
<24
68
25-34
79
35-44
94
45-54
114
55-64
146
65+
189
African American
77
Asian
43
Caucasian
112
Hispanic
63
demographic
index
Has Kids
92
No Kids
119
- $20k
87
$20k-40k
93
$40k-60k
101
$60k-80k
107
$80k-100k
106
$100k-125k
102
$125k +
97
No College
111
College
98
Adv. Degree
98

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Cool Whip Basket Affinity & Size

brand
basket affinity
Jello 16.9x
Duncan Hines 6.8x
Kraft Philadelphia 6.4x
Keebler 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
435

Where is Cool Whip Purchased?

channels
index
Club
2
Dollar
48
Drug
15
Food
168
Gas & Convenience
18
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Jello 1.3x
Ro-Tel 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
99
Food Stamps
89

When is Cool Whip Purchased?

day of week
Sun
14.9%
Mon
11.8%
Tue
12.5%
Wed
13.7%
Thu
12.2%
Fri
16.1%
Sat
18.9%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
35.5%
Evening
26.0%
Late
6.1%

Get More Cool Whip Data

Contact us for the latest Cool Whip consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Cool Whip consumers switch to?

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Why do consumers stop buying Cool Whip products?

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Which retailers do Cool Whip shoppers prefer to shop at?

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What motivates consumers to try Cool Whip products?

Research the Cool Whip Target Market

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Who actually buys Cool Whip? Do these consumers match the intended target market of Cool Whip?

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What motivates the target market to purchase Cool Whip?

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What other target market should Cool Whip look at?

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Which other brands have a similar target market?

About Our Cool Whip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.