Cool Whip Consumer Insights

Who buys Cool Whip? A Cool Whip consumer is generally median income, Caucasian, and senior age. Cool Whip consumers are more likely to purchase Cool Whip during larger pantry stocking trips. Brands such as Jello, Duncan Hines, and Kraft Philadelphia also tend to be purchased in the same trip. Sample consumer insights data below.

Cool Whip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.95
% of Basket $ (median)
3.3%
Total Basket $ (median)
$59.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Cool Whip Consumer Demographics

demographic
index
Female
101
Male
90
<24
68
25-34
79
35-44
94
45-54
114
55-64
146
65+
189
African American
77
Asian
43
Caucasian
112
Hispanic
63
demographic
index
Has Kids
92
No Kids
119
- $20k
87
$20k-40k
93
$40k-60k
101
$60k-80k
107
$80k-100k
106
$100k-125k
102
$125k +
97
No College
111
College
98
Adv. Degree
98

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Cool Whip Basket Affinity & Size

brand
basket affinity
Jello 16.9x
Duncan Hines 6.8x
Kraft Philadelphia 6.4x
Keebler 5.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
435

Where is Cool Whip Purchased?

channels
index
Club
2
Dollar
48
Drug
15
Food
168
Gas & Convenience
18
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Duncan Hines 1.3x
Jello 1.3x
Ro-Tel 1.3x
Diet Dr Pepper 1.3x

How Did They Pay?

method
index
Cash
112
Credit
97
Debit
99
Food Stamps
89

When is Cool Whip Purchased?

day of week
Sun
14.9%
Mon
11.8%
Tue
12.5%
Wed
13.7%
Thu
12.2%
Fri
16.1%
Sat
18.9%
time of day
Morning
15.1%
Noon
17.3%
Afternoon
35.5%
Evening
26.0%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Cool Whip consumers purchase?

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Why do Cool Whip consumers try new brands?

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Where do Cool Whip consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Cool Whip Target Market

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Who actually buys Cool Whip? Do these consumers match the intended target market of Cool Whip?

Thought bubble

What motivates the target market to purchase Cool Whip?

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What other target market should Cool Whip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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