Coors Consumer Insights

Who buys Coors? A Coors consumer is generally higher income, Hispanic, and older age. Coors consumers are more likely to purchase Coors during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Fresh Selections, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Coors Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
30.2%
Total Basket $ (median)
$36.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coors Consumer Demographics

demographic
index
Female
100
Male
101
<24
82
25-34
93
35-44
97
45-54
105
55-64
136
65+
91
African American
35
Asian
87
Caucasian
104
Hispanic
104
demographic
index
Has Kids
93
No Kids
116
- $20k
94
$20k-40k
92
$40k-60k
100
$60k-80k
96
$80k-100k
102
$100k-125k
112
$125k +
108
No College
107
College
104
Adv. Degree
72

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Coors Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 10.3x
Fresh Selections 7.1x
Vlasic 6.7x
Bar-S 5.8x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
163

Where is Coors Purchased?

channels
index
Beauty
5
Club
87
Dollar
41
Drug
117
Food
140
Gas & Convenience
419
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Bud Light 1.9x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
127
Credit
96
Debit
102
Food Stamps
28

When is Coors Purchased?

day of week
Sun
13.7%
Mon
9.3%
Tue
9.5%
Wed
11.4%
Thu
13.0%
Fri
20.8%
Sat
22.4%
time of day
Morning
10.7%
Noon
14.7%
Afternoon
39.1%
Evening
29.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coors consumers purchase?

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Why do Coors consumers try new brands?

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Where do Coors consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coors Target Market

Arrow and target

Who actually buys Coors? Do these consumers match the intended target market of Coors?

Thought bubble

What motivates the target market to purchase Coors?

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What other target market should Coors look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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