Coors Consumer Insights

Who buys Coors?

A Coors consumer is generally higher income, Hispanic, and older age. Coors consumers are more likely to purchase Coors during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Fresh Selections, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Coors Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.98
% of Basket $ (median)
30.2%
Total Basket $ (median)
$36.38

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coors Consumer Demographics

demographic
index
Female
100
Male
101
<24
82
25-34
93
35-44
97
45-54
105
55-64
136
65+
91
African American
35
Asian
87
Caucasian
104
Hispanic
104
demographic
index
Has Kids
93
No Kids
116
- $20k
94
$20k-40k
92
$40k-60k
100
$60k-80k
96
$80k-100k
102
$100k-125k
112
$125k +
108
No College
107
College
104
Adv. Degree
72

Understand Coors Consumer Behavior

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Coors Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 10.3x
Fresh Selections 7.1x
Vlasic 6.7x
Bar-S 5.8x
basket size
index
Urgent Need (1-2 Items)
62
Express Lane (3-10 Items)
100
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
163

Where is Coors Purchased?

channels
index
Beauty
5
Club
87
Dollar
41
Drug
117
Food
140
Gas & Convenience
419
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.0x
Red Bull 1.9x
Bud Light 1.9x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
127
Credit
96
Debit
102
Food Stamps
28

When is Coors Purchased?

day of week
Sun
13.7%
Mon
9.3%
Tue
9.5%
Wed
11.4%
Thu
13.0%
Fri
20.8%
Sat
22.4%
time of day
Morning
10.7%
Noon
14.7%
Afternoon
39.1%
Evening
29.9%
Late
5.5%

About Our Coors Consumer Insights

How do we know who buys Coors? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coors consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.