Coors Light Consumer Insights

Who buys Coors Light?

A Coors Light consumer is generally higher income, Caucasian, and older age. Coors Light consumers are more likely to purchase Coors Light during larger pantry stocking trips. Brands such as Bud Light, Marlboro Gold Pack, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Coors Light Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$13.99
% of Basket $ (median)
31.5%
Total Basket $ (median)
$44.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coors Light Consumer Demographics

demographic
index
Female
100
Male
99
<24
74
25-34
93
35-44
97
45-54
106
55-64
137
65+
85
African American
35
Asian
84
Caucasian
104
Hispanic
104
demographic
index
Has Kids
93
No Kids
115
- $20k
92
$20k-40k
91
$40k-60k
99
$60k-80k
97
$80k-100k
102
$100k-125k
112
$125k +
110
No College
107
College
104
Adv. Degree
70

Understand Coors Light Consumer Behavior

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Coors Light Basket Affinity & Size

brand
basket affinity
Bud Light 11.8x
Marlboro Gold Pack 5.0x
Johnsonville 4.0x
Tostitos 3.9x
basket size
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
194

Where is Coors Light Purchased?

channels
index
Beauty
5
Club
92
Dollar
43
Drug
119
Food
138
Gas & Convenience
413
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.8x
Red Bull 1.6x
Marlboro Gold Pack 1.6x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
125
Credit
96
Debit
103
Food Stamps
28

When is Coors Light Purchased?

day of week
Sun
13.7%
Mon
9.1%
Tue
9.5%
Wed
11.5%
Thu
13.0%
Fri
20.9%
Sat
22.3%
time of day
Morning
10.8%
Noon
14.8%
Afternoon
39.0%
Evening
29.9%
Late
5.4%

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Better understand Coors Light consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Coors Light consumers switch to?

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Why do consumers stop buying Coors Light products?

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Which retailers do Coors Light shoppers prefer to shop at?

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What motivates consumers to try Coors Light products?

Research the Coors Light Target Market

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Who actually buys Coors Light? Do these consumers match the intended target market of Coors Light?

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What motivates the target market to buy Coors Light?

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What other target market should Coors Light look at?

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Which other brands have a similar target market?

About Our Coors Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.