Copenhagen Consumer Insights

Who buys Copenhagen? Copenhagen consumers are generally slightly higher income, Caucasian, and upper middle age. Copenhagen consumers are more likely to purchase Copenhagen during small to mid sized trips. Brands such as Marlboro, Red Bull, and Bud Light also tend to be purchased in the same trip. Sample consumer insights data below.

Copenhagen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.98
% of Basket $ (median)
42.0%
Total Basket $ (median)
$16.61

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Copenhagen Consumer Demographics

demographic
index
Female
96
Male
142
<24
80
25-34
98
35-44
93
45-54
149
55-64
59
65+
9
African American
30
Asian
37
Caucasian
117
Hispanic
32
demographic
index
Has Kids
103
No Kids
94
- $20k
106
$20k-40k
82
$40k-60k
90
$60k-80k
128
$80k-100k
131
$100k-125k
81
$125k +
79
No College
133
College
101
Adv. Degree
56

Understand Copenhagen Consumer Behavior

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Copenhagen Basket Affinity & Size

brand
basket affinity
Marlboro 31.3x
Red Bull 14.4x
Bud Light 14.4x
Monster Energy 12.8x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
71
Pantry Stocking (21+ Items)
77

Where is Copenhagen Purchased?

channels
index
Club
291
Dollar
20
Drug
8
Food
37
Gas & Convenience
2029
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Red Bull 1.8x
Marlboro 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
64
Credit
108
Debit
124
Food Stamps
20

When is Copenhagen Purchased?

day of week
Sun
14.5%
Mon
18.4%
Tue
14.2%
Wed
13.3%
Thu
11.8%
Fri
15.1%
Sat
12.7%
time of day
Morning
20.9%
Noon
14.8%
Afternoon
31.5%
Evening
26.8%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Copenhagen consumers purchase?

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Why do Copenhagen consumers try new brands?

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Where do Copenhagen consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Copenhagen Target Market

Arrow and target

Who actually buys Copenhagen? Do these consumers match the intended target market of Copenhagen?

Thought bubble

What motivates the target market to purchase Copenhagen?

magnifying glass

What other target market should Copenhagen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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