Copenhagen Consumer Insights

Who buys Copenhagen?

A Copenhagen consumer is generally slightly higher income, Caucasian, and upper middle age. Copenhagen consumers are more likely to purchase Copenhagen during small to mid sized trips. Brands such as Marlboro, Red Bull, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Copenhagen Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.98
% of Basket $ (median)
42.0%
Total Basket $ (median)
$16.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Copenhagen Consumer Demographics

demographic
index
Female
96
Male
142
<24
80
25-34
98
35-44
93
45-54
149
55-64
59
65+
9
African American
30
Asian
37
Caucasian
117
Hispanic
32
demographic
index
Has Kids
103
No Kids
94
- $20k
106
$20k-40k
82
$40k-60k
90
$60k-80k
128
$80k-100k
131
$100k-125k
81
$125k +
79
No College
133
College
101
Adv. Degree
56

Understand Copenhagen Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Copenhagen Basket Affinity & Size

brand
basket affinity
Marlboro 31.3x
Red Bull 14.4x
Bud Light 14.4x
Monster Energy 12.8x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
71
Pantry Stocking (21+ Items)
77

Where is Copenhagen Purchased?

channels
index
Club
291
Dollar
20
Drug
8
Food
37
Gas & Convenience
2029
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Red Bull 1.8x
Marlboro 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
64
Credit
108
Debit
124
Food Stamps
20

When is Copenhagen Purchased?

day of week
Sun
14.5%
Mon
18.4%
Tue
14.2%
Wed
13.3%
Thu
11.8%
Fri
15.1%
Sat
12.7%
time of day
Morning
20.9%
Noon
14.8%
Afternoon
31.5%
Evening
26.8%
Late
6.0%

Get More Copenhagen Data

Contact us for the latest Copenhagen consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Copenhagen consumers switch to?

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Why do consumers stop buying Copenhagen products?

Store front

Which retailers do Copenhagen shoppers prefer to shop at?

Sale sign

What motivates consumers to try Copenhagen products?

Research the Copenhagen Target Market

Arrow and target

Who actually buys Copenhagen? Do these consumers match the intended target market of Copenhagen?

Thought bubble

What motivates the target market to buy Copenhagen?

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What other target market should Copenhagen look at?

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Which other brands have a similar target market?

About Our Copenhagen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.