Copenhagen Consumer Insights

Who buys Copenhagen?

A Copenhagen consumer is generally slightly higher income, Caucasian, and upper middle age. Copenhagen consumers are more likely to purchase Copenhagen during small to mid sized trips. Brands such as Marlboro, Red Bull, and Bud Light also tend to be purchased in the same trip. See sample consumer insights data below.

Copenhagen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.98
% of Basket $ (median)
42.0%
Total Basket $ (median)
$16.61

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Copenhagen Consumer Demographics

demographic
index
Female
96
Male
142
<24
80
25-34
98
35-44
93
45-54
149
55-64
59
65+
9
African American
30
Asian
37
Caucasian
117
Hispanic
32
demographic
index
Has Kids
103
No Kids
94
- $20k
106
$20k-40k
82
$40k-60k
90
$60k-80k
128
$80k-100k
131
$100k-125k
81
$125k +
79
No College
133
College
101
Adv. Degree
56

Understand Copenhagen Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Copenhagen Basket Affinity & Size

brand
basket affinity
Marlboro 31.3x
Red Bull 14.4x
Bud Light 14.4x
Monster Energy 12.8x
basket size
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
71
Pantry Stocking (21+ Items)
77

Where is Copenhagen Purchased?

channels
index
Club
291
Dollar
20
Drug
8
Food
37
Gas & Convenience
2029
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.3x
Red Bull 1.8x
Marlboro 1.8x
Sunbeam 1.7x

How Did They Pay?

method
index
Cash
64
Credit
108
Debit
124
Food Stamps
20

When is Copenhagen Purchased?

day of week
Sun
14.5%
Mon
18.4%
Tue
14.2%
Wed
13.3%
Thu
11.8%
Fri
15.1%
Sat
12.7%
time of day
Morning
20.9%
Noon
14.8%
Afternoon
31.5%
Evening
26.8%
Late
6.0%

About Our Copenhagen Consumer Insights

How do we know who buys Copenhagen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Copenhagen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.