Coppertone Consumer Insights

Who buys Coppertone?

A Coppertone consumer is generally very high income, Caucasian, and lower middle age. Coppertone consumers are more likely to purchase Coppertone during larger pantry stocking trips. Brands such as Neutrogena, Secret, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Coppertone Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$8.18
% of Basket $ (median)
13.4%
Total Basket $ (median)
$61.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coppertone Consumer Demographics

demographic
index
Female
101
Male
91
<24
74
25-34
91
35-44
112
45-54
107
55-64
75
65+
70
African American
35
Asian
85
Caucasian
108
Hispanic
83
demographic
index
Has Kids
110
No Kids
78
- $20k
64
$20k-40k
68
$40k-60k
77
$60k-80k
92
$80k-100k
113
$100k-125k
137
$125k +
167
No College
66
College
101
Adv. Degree
133

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Coppertone Basket Affinity & Size

brand
basket affinity
Neutrogena 16.1x
Secret 7.5x
TRESemme 7.1x
Dove 6.9x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
170
Pantry Stocking (21+ Items)
302

Where is Coppertone Purchased?

channels
index
Beauty
101
Club
129
Dollar
77
Drug
133
Food
26
Gas & Convenience
4
Mass
147
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cascade 1.4x
Snyders Of Hanover 1.4x
Gatorade G2 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
71
Credit
119
Debit
104
Food Stamps
20

When is Coppertone Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
11.7%
Wed
12.5%
Thu
12.4%
Fri
16.5%
Sat
18.4%
time of day
Morning
17.1%
Noon
20.7%
Afternoon
33.4%
Evening
22.3%
Late
6.5%

Get More Coppertone Data

Contact us for the latest Coppertone consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Coppertone consumers switch to?

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Why do consumers stop buying Coppertone products?

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Which retailers do Coppertone shoppers prefer to shop at?

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What motivates consumers to try Coppertone products?

Research the Coppertone Target Market

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Who actually buys Coppertone? Do these consumers match the intended target market of Coppertone?

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What motivates the target market to buy Coppertone?

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What other target market should Coppertone look at?

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Which other brands have a similar target market?

About Our Coppertone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.