Coppertone Water Babies Consumer Insights

Who buys Coppertone Water Babies?

A Coppertone Water Babies consumer is generally very high income, Asian, and young adult age. Coppertone Water Babies consumers are more likely to purchase Coppertone Water Babies during larger pantry stocking trips. Brands such as Gerber Graduates, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Coppertone Water Babies Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.99
% of Basket $ (median)
11.8%
Total Basket $ (median)
$67.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coppertone Water Babies Consumer Demographics

demographic
index
Female
102
Male
81
<24
84
25-34
138
35-44
108
45-54
63
55-64
49
65+
44
African American
33
Asian
130
Caucasian
100
Hispanic
109
demographic
index
Has Kids
119
No Kids
56
- $20k
110
$20k-40k
89
$40k-60k
79
$60k-80k
104
$80k-100k
106
$100k-125k
107
$125k +
124
No College
68
College
100
Adv. Degree
137

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Coppertone Water Babies Basket Affinity & Size

brand
basket affinity
Gerber Graduates 18.5x
Neutrogena 17.9x
Oral-B 11.2x
TRESemme 10.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
326

Where is Coppertone Water Babies Purchased?

channels
index
Beauty
255
Club
1
Dollar
59
Drug
82
Food
10
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Dannon Danimals 2.1x
Huggies 1.9x
Gerber 1.7x

How Did They Pay?

method
index
Cash
75
Credit
99
Debit
114
Food Stamps
42

When is Coppertone Water Babies Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
10.7%
Wed
13.8%
Thu
12.5%
Fri
16.5%
Sat
17.9%
time of day
Morning
18.1%
Noon
19.5%
Afternoon
32.7%
Evening
23.3%
Late
6.4%

About Our Coppertone Water Babies Consumer Insights

How do we know who buys Coppertone Water Babies? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coppertone Water Babies consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.