Coppertone Water Babies Consumer Insights

Who buys Coppertone Water Babies?

A Coppertone Water Babies consumer is generally very high income, Asian, and young adult age. Coppertone Water Babies consumers are more likely to purchase Coppertone Water Babies during larger pantry stocking trips. Brands such as Gerber Graduates, Neutrogena, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Coppertone Water Babies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.99
% of Basket $ (median)
11.8%
Total Basket $ (median)
$67.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Coppertone Water Babies Consumer Demographics

demographic
index
Female
102
Male
81
<24
84
25-34
138
35-44
108
45-54
63
55-64
49
65+
44
African American
33
Asian
130
Caucasian
100
Hispanic
109
demographic
index
Has Kids
119
No Kids
56
- $20k
110
$20k-40k
89
$40k-60k
79
$60k-80k
104
$80k-100k
106
$100k-125k
107
$125k +
124
No College
68
College
100
Adv. Degree
137

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Coppertone Water Babies Basket Affinity & Size

brand
basket affinity
Gerber Graduates 18.5x
Neutrogena 17.9x
Oral-B 11.2x
TRESemme 10.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
326

Where is Coppertone Water Babies Purchased?

channels
index
Beauty
255
Club
1
Dollar
59
Drug
82
Food
10
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Dannon Danimals 2.1x
Huggies 1.9x
Gerber 1.7x

How Did They Pay?

method
index
Cash
75
Credit
99
Debit
114
Food Stamps
42

When is Coppertone Water Babies Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
10.7%
Wed
13.8%
Thu
12.5%
Fri
16.5%
Sat
17.9%
time of day
Morning
18.1%
Noon
19.5%
Afternoon
32.7%
Evening
23.3%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Coppertone Water Babies consumers purchase?

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Why do Coppertone Water Babies consumers try new brands?

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Where do Coppertone Water Babies consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Coppertone Water Babies Target Market

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Who actually buys Coppertone Water Babies? Do these consumers match the intended target market of Coppertone Water Babies?

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What motivates the target market to purchase Coppertone Water Babies?

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What other target market should Coppertone Water Babies look at?

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Which other brands have a similar target market?

About Our Coppertone Water Babies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.