Coppertone Water Babies Consumer Insights

Who buys Coppertone Water Babies?

A Coppertone Water Babies consumer is generally very high income, Asian, and young adult age. Coppertone Water Babies consumers are more likely to purchase Coppertone Water Babies during larger pantry stocking trips. Brands such as Gerber Graduates, Neutrogena, and Oral-B also tend to be purchased in the same trip. See sample consumer insights data below.

Coppertone Water Babies Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$7.99
% of Basket $ (median)
11.8%
Total Basket $ (median)
$67.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coppertone Water Babies Consumer Demographics

demographic
index
Female
102
Male
81
<24
84
25-34
138
35-44
108
45-54
63
55-64
49
65+
44
African American
33
Asian
130
Caucasian
100
Hispanic
109
demographic
index
Has Kids
119
No Kids
56
- $20k
110
$20k-40k
89
$40k-60k
79
$60k-80k
104
$80k-100k
106
$100k-125k
107
$125k +
124
No College
68
College
100
Adv. Degree
137

Understand Coppertone Water Babies Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Coppertone Water Babies Basket Affinity & Size

brand
basket affinity
Gerber Graduates 18.5x
Neutrogena 17.9x
Oral-B 11.2x
TRESemme 10.5x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
179
Pantry Stocking (21+ Items)
326

Where is Coppertone Water Babies Purchased?

channels
index
Beauty
255
Club
1
Dollar
59
Drug
82
Food
10
Mass
196
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.6x
Dannon Danimals 2.1x
Huggies 1.9x
Gerber 1.7x

How Did They Pay?

method
index
Cash
75
Credit
99
Debit
114
Food Stamps
42

When is Coppertone Water Babies Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
10.7%
Wed
13.8%
Thu
12.5%
Fri
16.5%
Sat
17.9%
time of day
Morning
18.1%
Noon
19.5%
Afternoon
32.7%
Evening
23.3%
Late
6.4%

Get More Coppertone Water Babies Data

Contact us for the latest Coppertone Water Babies consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Coppertone Water Babies consumers switch to?

Stop sign

Why do consumers stop buying Coppertone Water Babies products?

Store front

Which retailers do Coppertone Water Babies shoppers prefer to shop at?

Sale sign

What motivates consumers to try Coppertone Water Babies products?

Research the Coppertone Water Babies Target Market

Arrow and target

Who actually buys Coppertone Water Babies? Do these consumers match the intended target market of Coppertone Water Babies?

Thought bubble

What motivates the target market to buy Coppertone Water Babies?

Magnifying glass

What other target market should Coppertone Water Babies look at?

Venn diagram

Which other brands have a similar target market?

About Our Coppertone Water Babies Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.