Coricidin Consumer Insights

Who buys Coricidin?

A Coricidin consumer is generally lower income, African American, and senior age. Coricidin consumers are more likely to purchase Coricidin during larger pantry stocking trips. Brands such as Puffs, Olay, and Kleenex also tend to be purchased in the same trip. See sample consumer insights data below.

Coricidin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.79
% of Basket $ (median)
22.1%
Total Basket $ (median)
$26.18

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Coricidin Consumer Demographics

demographic
index
Female
97
Male
126
<24
49
25-34
77
35-44
68
45-54
113
55-64
196
65+
488
African American
170
Asian
58
Caucasian
106
Hispanic
70
demographic
index
Has Kids
70
No Kids
168
- $20k
112
$20k-40k
128
$40k-60k
96
$60k-80k
114
$80k-100k
83
$100k-125k
82
$125k +
76
No College
106
College
99
Adv. Degree
96

Understand Coricidin Consumer Behavior

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Coricidin Basket Affinity & Size

brand
basket affinity
Puffs 12.2x
Olay 9.6x
Kleenex 8.9x
Libby's 8.4x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
207

Where is Coricidin Purchased?

channels
index
Dollar
175
Drug
438
Food
32
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.7x
Armour 1.6x
Farmers Market 1.5x
Utz 1.5x

How Did They Pay?

method
index
Cash
150
Credit
88
Debit
98
Food Stamps
19

When is Coricidin Purchased?

day of week
Sun
13.4%
Mon
14.1%
Tue
13.5%
Wed
13.2%
Thu
15.2%
Fri
15.4%
Sat
15.1%
time of day
Morning
16.7%
Noon
19.5%
Afternoon
31.4%
Evening
26.6%
Late
5.8%

About Our Coricidin Consumer Insights

How do we know who buys Coricidin? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Coricidin consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.