Corn Chex Consumer Insights

Who buys Corn Chex? A Corn Chex consumer is generally very high income, Caucasian, and senior age. Corn Chex consumers are more likely to purchase Corn Chex during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Corn Chex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.39
% of Basket $ (median)
4.9%
Total Basket $ (median)
$69.43

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Corn Chex Consumer Demographics

demographic
index
Female
101
Male
88
<24
61
25-34
91
35-44
99
45-54
103
55-64
125
65+
149
African American
39
Asian
82
Caucasian
111
Hispanic
48
demographic
index
Has Kids
103
No Kids
93
- $20k
68
$20k-40k
88
$40k-60k
99
$60k-80k
106
$80k-100k
108
$100k-125k
105
$125k +
116
No College
72
College
99
Adv. Degree
138

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Corn Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
452

Where is Corn Chex Purchased?

channels
index
Club
111
Drug
23
Food
172
Gas & Convenience
24
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
89
Credit
110
Debit
87
Food Stamps
171

When is Corn Chex Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
13.1%
Wed
13.1%
Thu
11.3%
Fri
14.6%
Sat
16.7%
time of day
Morning
16.0%
Noon
18.0%
Afternoon
34.7%
Evening
24.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Corn Chex consumers purchase?

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Why do Corn Chex consumers try new brands?

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Where do Corn Chex consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Corn Chex Target Market

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Who actually buys Corn Chex? Do these consumers match the intended target market of Corn Chex?

Thought bubble

What motivates the target market to purchase Corn Chex?

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What other target market should Corn Chex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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