Corn Chex Consumer Insights

Who buys Corn Chex?

A Corn Chex consumer is generally very high income, Caucasian, and senior age. Corn Chex consumers are more likely to purchase Corn Chex during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Honey Nut Cheerios, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Corn Chex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.39
% of Basket $ (median)
4.9%
Total Basket $ (median)
$69.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Corn Chex Consumer Demographics

demographic
index
Female
101
Male
88
<24
61
25-34
91
35-44
99
45-54
103
55-64
125
65+
149
African American
39
Asian
82
Caucasian
111
Hispanic
48
demographic
index
Has Kids
103
No Kids
93
- $20k
68
$20k-40k
88
$40k-60k
99
$60k-80k
106
$80k-100k
108
$100k-125k
105
$125k +
116
No College
72
College
99
Adv. Degree
138

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Corn Chex Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
452

Where is Corn Chex Purchased?

channels
index
Club
111
Drug
23
Food
172
Gas & Convenience
24
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Cheerios 1.5x
Kelloggs Frosted Mini Wheat 1.5x
Snyders Of Hanover 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
89
Credit
110
Debit
87
Food Stamps
171

When is Corn Chex Purchased?

day of week
Sun
17.4%
Mon
13.8%
Tue
13.1%
Wed
13.1%
Thu
11.3%
Fri
14.6%
Sat
16.7%
time of day
Morning
16.0%
Noon
18.0%
Afternoon
34.7%
Evening
24.7%
Late
6.6%

Get More Corn Chex Data

Contact us for the latest Corn Chex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Corn Chex consumers switch to?

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Why do consumers stop buying Corn Chex products?

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Which retailers do Corn Chex shoppers prefer to shop at?

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What motivates consumers to try Corn Chex products?

Research the Corn Chex Target Market

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Who actually buys Corn Chex? Do these consumers match the intended target market of Corn Chex?

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What motivates the target market to purchase Corn Chex?

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What other target market should Corn Chex look at?

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Which other brands have a similar target market?

About Our Corn Chex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.