Corn Flakes Consumer Insights

Who buys Corn Flakes?

A Corn Flakes consumer is generally very low income, Hispanic, and adolescent age. Corn Flakes consumers are more likely to purchase Corn Flakes during larger pantry stocking trips. Brands such as Goya, General Mills Cheerios, and Kelloggs Frosted Flakes also tend to be purchased in the same trip. Sample consumer insights data below.

Corn Flakes Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.30

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Corn Flakes Consumer Demographics

demographic
index
Female
97
Male
129
<24
157
25-34
109
35-44
86
45-54
99
55-64
104
65+
142
African American
148
Asian
101
Caucasian
87
Hispanic
195
demographic
index
Has Kids
97
No Kids
106
- $20k
148
$20k-40k
125
$40k-60k
100
$60k-80k
95
$80k-100k
85
$100k-125k
84
$125k +
73
No College
117
College
96
Adv. Degree
100

Understand Corn Flakes Consumer Behavior

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Corn Flakes Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
404

Where is Corn Flakes Purchased?

channels
index
Beauty
0
Club
20
Dollar
71
Drug
49
Food
175
Gas & Convenience
28
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
General Mills Cheerios 1.3x
Goya 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
119
Credit
78
Debit
81
Food Stamps
359

When is Corn Flakes Purchased?

day of week
Sun
17.3%
Mon
14.7%
Tue
12.6%
Wed
12.4%
Thu
12.5%
Fri
14.1%
Sat
16.4%
time of day
Morning
16.1%
Noon
16.8%
Afternoon
33.2%
Evening
26.5%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Corn Flakes consumers purchase?

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Why do Corn Flakes consumers try new brands?

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Where do Corn Flakes consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Corn Flakes Target Market

Arrow and target

Who actually buys Corn Flakes? Do these consumers match the intended target market of Corn Flakes?

Thought bubble

What motivates the target market to purchase Corn Flakes?

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What other target market should Corn Flakes look at?

venn diagram

Which other brands have a similar target market?

About Our Corn Flakes Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.